Sergey Kallash

Lead client relationships and integrated campaign delivery, partnering with strategy, creative, media and production teams to manage scopes, timelines, budgets and day-to-day execution.

Led national multi-channel marketing programs across Capital Markets, Valuations, Debt Advisory and Property Management, managing campaign strategy, execution, stakeholders and performance reporting across multiple business lines.

Served as day-to-day account lead within TD’s in-house creative agency, delivering Tier-1 integrated campaigns across digital, social, broadcast and print while managing budgets, scopes and stakeholder relationships.

Led a six-brand spirits portfolio, developing annual marketing strategies and integrated campaigns across digital, social, trade and retail channels aligned to brand and business objectives.

Developed and executed digital and content strategies for assigned accounts, directing creative development and end-to-end digital campaigns for LEGO retail partners across Canada and the U.S.

Managed multi-channel digital campaigns across paid and owned media, e-commerce and analytics, overseeing day-to-day client delivery, campaign performance and new business opportunities.

Owned annual brand strategy and integrated marketing planning, contributing to a 40% sales increase in 2017 through national campaigns, trade marketing and channel activation.

Led integrated campaigns and product launches for major beverage and automotive clients, managing client relationships, creative and video production, cross-functional delivery, and new business pitches.

Managed creative and integrated marketing projects across OOH, print, POS and shopper marketing, coordinating client communications, creative teams and national promotions for P&G brands including Pantene and Pampers.

Completed the AMA Certified Digital Marketing Professional certification on November 18, 2023.

Master's Degree in International Business Management completed with coursework from September 2005 to June 2010.