Mazen Arab

Operates EPJs and wearable RF scanners to fulfill high-volume orders with 100% item accuracy, enforces cold-chain compliance for cooler/freezer items, and conducts safety inspections to maintain a zero-incident workplace.

Analyzed client advertising needs and executed multi-channel campaigns across TV, radio, print, and digital, monitored campaign performance, and produced post-campaign ROI reports to optimize media strategy.

Developed and scheduled social content across LinkedIn, Instagram, Twitter, and Facebook using Sprout, increasing engagement by 15% and driving a 7% sales lift over six months.

Founded and led a digital agency serving SMEs, growing revenue to CAD 0.5M while managing a remote consultant team and overseeing Google Ads, Snapchat, and Meta campaign delivery.

Acquired 33 new clients in one year through audience segmentation and tailored training, expanding the user and client base for a leading news aggregator app.

Restructured the advertising department to maximize revenue, achieving CAD 3.5M in revenue and surpassing annual sales targets through process and team improvements.

Completed a Digital Marketing Bootcamp at the University of Toronto in 2022 focusing on practical digital marketing skills and campaign execution.

Completed a Digital Fluency Workshop at Humber College in 2021 covering digital tools and competencies for modern workplaces.

Completed Master's-level marketing courses in 2006; program coursework was not completed to a full degree.

Earned a Bachelor of Science in Business Administration, graduating in 1998 with foundational studies in business principles.