Open to opportunities

Maria Bokalo

@mariabokalo

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Marketing Specialist blending performance marketing, branding, and AI-assisted content to grow leads and inquiries.

Canada

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What I'm looking for

I’m looking for a marketing role where I can own performance campaigns end-to-end, turn analytics into better ROI, and create strong multi-channel content—including AI-assisted visuals—while collaborating with a proactive team to grow leads and brand presence.

I’m a Marketing Specialist focused on digital marketing, branding, and content development—turning data and creative into measurable growth. I build multi-channel campaigns designed to boost brand visibility and drive customer engagement, with a strong emphasis on lead generation and performance.

In my current role as a Digital Advertising & Performance Marketing Specialist, I manage PPC campaigns on Meta Ads and support Google Ads through ongoing monitoring and optimization. I analyze campaign metrics and conversions to improve ROI and budget allocation, prepare KPI reports for marketing decisions, and create promotional content for student recruitment and social media.

Across previous roles, I developed and executed social media strategies, led content planning and community engagement, and improved reach, engagement, and lead generation. I’ve also managed projects and client relationships as a Senior Project Manager and as a Company Owner/Director—growing market presence, strengthening revenue, and delivering consistent results through strategy, negotiation, and team coordination.

Experience

Work history, roles, and key accomplishments

Current

Digital Advertising Specialist

Current

Sundance College

Jan 2025 - Present (1 year 6 months)

Managed PPC campaigns on Meta Ads (Facebook & Instagram), including A/B testing and performance optimization. Supported Google Ads, analyzed metrics and conversions for ROI, and reported KPIs to improve lead generation and student inquiries.

PPC Meta Ads Manager Facebook Ads Instagram Ads A B Testing Performance Optimization Google Ads KPI Reporting ROI Analysis Lead Generation Canva Adobe Creative Suite CRM Systems

Senior SMM & Content Strategist

KiwiKlick: SMM & Content Juicers

Jan 2023 - Jan 2024 (1 year)

Developed and executed data-driven social media strategies aligned with client growth objectives. Created and managed high-performing content, community engagement, and performance metrics; helped launch new businesses and increased enrollment and brand acquisition.

Social Media Strategy Content Strategy Content Planning Publishing Community Engagement Performance Metrics Reach Optimization Lead Generation

Senior Project Manager

Design Studio IdeeFixe

Jan 2016 - Jan 2023 (7 years)

Developed marketing and sales strategies and coordinated project work by assigning tasks based on skills and workload. Prepared briefings, conducted presentations, negotiated with clients/partners, and expanded the company from one client to 20 corporate clients.

Marketing Strategy Sales Strategy Project Management Task Delegation Client Presentations Market Expansion

Company Owner Director

Creative Studio BerryBird

Jan 2019 - Jan 2022 (3 years)

Organized production processes, including sourcing and staff management, while promoting the studio through brand development and audience engagement. Managed sales and client negotiations and introduced the company to a new market, establishing consistent revenue.

Production Planning Sourcing Staff Management Brand Development Audience Engagement Sales Market Entry

Creative Art Director

Restaurant Vostochniy Kvartal

Jan 2015 - Jan 2016 (1 year)

Developed creative concepts for restaurant branding and presentations and managed social media marketing strategies. Organized events and designed menu designs and restaurant decor to improve customer experience and strengthen brand identity.

Creative Direction Restaurant Brands Social Media Marketing Event Planning Menu Design Visual Design Brand Identity

Head of BTL Department

LLC Activebody

Jan 2013 - Jan 2015 (2 years)

Implemented BTL projects with large corporate clients and managed clients through all stages of advertising projects. Developed and executed BTL strategies that increased client retention and satisfaction by 30%.

BTL Marketing Campaign Execution Client Management Advertising Project Management Marketing Strategy

Head of Marketing Department

Aromat LLC

Jan 2010 - Jan 2012 (2 years)

Led departmental activities, assigned tasks, and developed marketing policies and promotion programs. Coordinated market research and analysis to identify opportunities, and launched three new brands to increase sales by 35%.

Marketing Leadership Market Research Market Analysis