Looking for a job

Rohan Bobb

@rohanbobb

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I lead integrated performance marketing, client growth, and AI-enabled optimization.

Canada

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What I'm looking for

I’m looking to lead integrated, data-driven marketing work where I can unite creative, media, technology, and client teams, build a culture of experimentation, and help brands thrive in an AI- and data-powered landscape.

At VML, I lead day-to-day US performance marketing for Ford Pro, partnering with client, WPP transformation, and executive account teams to align business goals. I build enterprise testing roadmaps across five-plus agency and client-side channels and use performance analysis and AI-enabled optimization to accelerate insight.

Previously, I managed $10M+ in annual paid media spend at Nowspeed and led integrated marketing transformations that grew traffic 40% and increased top-10 Google rankings by 100%+ at The Youthist. Across digital agencies in Toronto, Jakarta, Singapore, and New York, I’ve built client relationships, led cross-functional teams, and connected creative, content, media, search, and technology to deliver business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Group Director

Current

VML

Jul 2024 - Present (2 years 2 months)

Lead day-to-day US performance marketing for Ford Pro, fostering a one-team strategy through direct partnership with client and global WPP transformation leadership. Collaborate with media, creative, data, and technology teams to evolve performance governance and streamline channel briefings at enterprise scale.

Performance Marketing Account Management Leadership AI Optimization Testing Data Analysis Collaboration Asana Slack Teams Zoom

Senior Account Director

NowSpeed

Jun 2021 - Jun 2024 (3 years)

Managed a portfolio of 10+ paid media clients across technology, SaaS, and analytics, overseeing $10M+ in annual ad spend and driving year-over-year client retention. Provided strategic direction to an investment team of 5, guiding cross-platform media planning and execution.

Paid Media Account Management Customer Retention Media Planning Facebook Google LinkedIn Meta Microsoft Ads ROI Optimization

Director, Integrated Marketing

The Youthist

Sep 2017 - May 2021 (3 years 8 months)

Led strategy, development, and execution of a customized content platform for beauty, skincare, and wellness, driving 40% traffic growth and 100%+ increase in top 10 Google rankings in 3 months. Recruited, trained, and managed a cross-functional team of 6.

Integrated Marketing Content Strategy SEO Team Management Google Ranking Traffic Growth

Account Director

Patio Interactive

Dec 2015 - Jun 2017 (1 year 6 months)

Supervised creative and development team, project budget, and scope of work with the Technical Director. Served as point of contact and relationship owner for clients including Moussy (Baroque), Bell, and Parachute Coffee.

Account Management Budget Management Client Relations Creative Direction Project Management

Business Director

Forward Digital

Jan 2013 - Jul 2015 (2 years 6 months)

Second in command reporting to General Manager, responsible for all daily operations and overseeing a team of 6. Developed strategic recommendations with the Creative Director, integrating content, development, media, search, and social based on client needs.

Operations Management Team Leadership Strategic Planning Integrated Campaigns P&L management Budgeting vendor negotiation Forecasting

Account Director

WPP Media

Jan 2012 - Dec 2012 (11 months)

Worked with creative, development, and social leads to shape strategy and drive growth. Handled book of business including revenue forecasting and pipeline, and oversaw creative execution for clients including Allianz, Arnott's, Citibank, HSBC, Indomie, Lays, Manulife, and Revlon.

Account Management Revenue Forecasting Pipeline Management Creative Strategy Client Management

Senior Sales Manager

Komli

Mar 2009 - Dec 2011 (2 years 9 months)

Developed regional proposals and budgets, aligning business development with client objectives. Managed ad campaigns, tracked performance metrics, and secured 60% of APAC clients including IBM, Mastercard, Air France, and Starwood.

Sales Management Proposal Development Budgeting Campaign Management Performance Monitoring Business Development

Account Coordinator

CNET

Sep 2006 - Nov 2007 (1 year 2 months)

Promoted to be the point of contact for accounts including Mercedes Benz, Hitachi, Hyatt, and Blackberry. Provided sales team with operational support including contracts, insertion orders, invoicing, and proposals.

Account Coordination client support Contract Management Invoicing Sales Support