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Zander Aycock

@zanderaycock

CRO Specialist at Johnson Group who ran client testing programs and increased a trucking subscription brand’s monthly revenue by 55%.

United States

Message

At Johnson Group, I run client experimentation programs from research and hypotheses through coded variants, QA, and launch. For a trucking subscription brand, I rebuilt a mobile-first landing page that increased monthly revenue by 55%, LTV per purchase by 28%, and web sales by 21%.

At Epic Notion, I owned CRO strategy and execution that delivered a 47% average CVR lift across a client portfolio. I’ve also set up GA4 and GTM for more than 100 clients, built 20+ custom Claude skills for audits, SEO, and reporting, and created SOPs to document the work.

Experience

Work history, roles, and key accomplishments

Current

Owner and Publisher

Current

Rock Hill Connection

Jan 2021 - Present (5 years 9 months)

Owner and publisher of a local media platform with a 15K+ member community and 1,000+ newsletter subscribers, including a business directory, events calendar, sponsorship program, and local SEO content system.

Local SEO Content Systems Community Management Newsletters Sponsorship

Conversion Rate Optimization Specialist

Johnson Group

Oct 2023 - Oct 2026 (3 years)

Managed up to three client experimentation programs at a time, owning roadmaps from research to coded variants, QA, and launch. Delivered significant lifts in revenue, CVR, and opt-in rates for clients across trucking, childcare, and salon industries.

Conversion Rate Optimization & Measurement Manager

Epic Notion

Mar 2021 - Sep 2023 (2 years 6 months)

Drove a 47% average CVR lift across a client portfolio through A/B testing, UX analysis, landing page optimization, and checkout friction reduction. Migrated 70+ clients from UA to GA4 and created 40+ SOPs for CRO and analytics.

A B Testing Convert.Com FigPii Unbounce GA4 Looker Call Rail Klaviyo HubSpot Salesforce ActiveCampaign Zapier Webhooks SOP Documentation

Senior eCommerce Specialist

Klik Marketing

Jan 2021 - Mar 2021 (2 months)

Developed and managed sales funnels and paid media campaigns for clients and in-house brands across Shopify and WordPress.

Sales Funnels Paid Media Shopify WordPress

Digital Marketing Associate

Vocational Media Group

Feb 2016 - Jan 2021 (4 years 11 months)

Owned marketing systems and funnel architecture across multiple DTC brands, contributing to revenue growth from $750K to $8M annually. Built a 500,000+ subscriber email list and managed 15+ brand websites on WordPress and Shopify.