Open to opportunities

Abdul Samad

@abdulsamad21

CRO Director at InvenTel TV, improving ecommerce funnels through experimentation and conversion optimization.

At InvenTel TV, I lead CRO strategy for direct-response ecommerce brands across landing pages, funnels, checkout flows, and upsells. I plan A/B and multivariate tests and use customer behavior and attribution data to find opportunities to improve conversion performance.

At Ruby Labs, I owned CRO for a high-traffic funnel, running structured experiments from research and hypothesis development through evaluation. I also prototyped test variations with Figma and AI-assisted tools.

At vFairs, I delivered a 127% lift in website conversions in under 12 months and helped grow organic MQLs by 27% month over month. I also built and tested web-based conversion tools that generated $350K in pipeline within seven months.

Experience

Work history, roles, and key accomplishments

Current

CRO Director

Current

InvenTel TV

Aug 2024 - Present (2 years 2 months)

Lead CRO strategy for direct-response eCommerce brands, managing a cross-functional team and executing A/B and multivariate testing programs to improve conversion performance.

A B Testing Multivariate Testing CRO Strategy GA4 TripleWhale Heatmaps Session Recordings Funnel Analytics Attribution Reporting KPI Frameworks

Current

Shopify CRO Consultant

Current

Independent / Shopify Merchants

Oct 2023 - Present (3 years)

Conduct full-funnel audits and user journey analysis on Shopify stores, shipping 12-16 experiments per quarter and integrating social proof and urgency elements to improve conversion metrics.

Shopify GA4 Clarity Session Replay Heatmaps A B Testing Multivariate Testing Page Redirects Hypothesis Driven Pre Analysis Social Influence Urgency FOMO Reporting

Senior CRO Manager

Ruby Labs

Jan 2024 - Aug 2024 (7 months)

Owned CRO for a high-traffic funnel, running ~15 A/B tests per month and leading end-to-end experimentation cycles from research to rollout.

A B Testing Hypothesis Development UX Design Figma Lovable V0.Dev Statistical Analysis Funnel Analysis Competitive Benchmarking

Manager, Website & Conversions

vFairs

Jun 2022 - Dec 2023 (1 year 6 months)

Owned conversion rate optimization for a high-traffic B2B website, delivering a 127% lift in conversions and 27% MoM growth in organic MQLs. Implemented analytics stack and built web-based conversion tools generating $350K in pipeline.

CRO A B Testing Multivariate Testing Heatmaps Survey GA4 Google Tag Manager Clarity SEO Content Web Development AI Bot Development Product Walkthrough Landing Pages

Team Lead, Digital

NX3 Digital

Jan 2021 - Jun 2022 (1 year 5 months)

Directed integrated SEO, content, and performance marketing strategy across 20 concurrent client accounts and built internal processes to standardize experimentation and delivery best practices.

SEO Content Marketing Performance Marketing Testing Landing Page Optimization Process Standardization Team Leadership

Digital Marketing Specialist

Disrupt.com (formerly Gaditek)

Aug 2018 - Jan 2021 (2 years 5 months)

Used GA4, Hotjar, and Mixpanel to test and optimize campaigns and product pages, growing organic traffic 42% and improving page load time from 3.8s to 2.1s.

GA4 Hotjar Mixpanel A B Testing Campaign Optimization Product Page Optimization Google Lighthouse PageSpeed Optimization SEO

Senior SEO Specialist

Logicose

Dec 2017 - Jul 2018 (7 months)

Managed on-site and off-site SEO execution and technical audits for 22 concurrent agency clients, informing landing page and conversion recommendations.

SEO On Page SEO Off Page SEO Technical Audits Landing Page Optimization Conversion Recommendations