Open to opportunities

Zanaba Hudson

@zanabahudson

Message

B2B product marketing specialist driving messaging that boosts engagement and revenue.

United States

Message

What I'm looking for

I’m looking for a B2B product marketing role where I can own messaging and positioning, partner cross-functionally, and use analytics to drive demand—turning value propositions into sales-ready collateral, compelling content, and measurable growth.

I’m a B2B Product Marketing Specialist focused on building messaging frameworks that connect customer needs, competitive insights, and stakeholder goals. At IGEL Technology, I developed source messaging across B2B campaigns—translating product and brand value propositions into technical documents, sales collateral, and partner-ready marketing that contributed to a 20% increase in client engagement and sales.

I’ve also led positioning and brand storytelling that drives measurable growth: at MBO Partners, I managed multi-channel content and go-to-market messaging, increasing brand awareness by 25% and boosting customer engagement by 20%. Previously, I supported demand generation through optimized paid media, SEO-informed insights, and performance reporting at Norton LifeLock, and I built and refined marketing programs at OneUnited Bank—improving engagement and expanding the customer base (60,000). I bring hands-on campaign execution, strong analytics, and clear, audience-focused communication—supported by tools like HubSpot, Pardot, WordPress (CMS), and Adobe creative suite.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Specialist

Current

IGEL Technology

Sep 2025 - Present (9 months)

Developed B2B source messaging frameworks and translated product value propositions into technical collateral, driving a 20% increase in client engagement and sales. Executed field marketing and experiential activations (trade shows, pop-ups, partner activations) to increase audience engagement and measurable sales lift.

B2B Marketing Messaging Strategy Product Positioning Sales Enablement Technical Writing Field Marketing Trade Show Marketing Partner Marketing Conversion Rate Optimization

Marketing and Social Media Manager

MBO Partners

May 2022 - Oct 2024 (2 years 5 months)

Led product positioning and brand storytelling across web, social, and digital channels, increasing brand awareness by 25%. Managed and grew enterprise-focused social and web content, built customer personas to improve sales enablement, and boosted customer engagement by 20%.

Product Marketing Brand storytelling Personas Social Media Management Content Strategy Copywriting Video Content Brand Awareness

Product Marketing Specialist

Norton LifeLock

Mar 2021 - May 2022 (1 year 2 months)

Built source messaging frameworks and partnered with Sales, Marketing, and Product to translate product features into audience-focused marketing collateral, contributing to a 20% increase in client engagement. Executed and optimized digital and paid media campaigns using analytics and SEO insights to improve lead generation and brand visibility.

B2B Marketing Product Messaging Sales Enablement Cross Functional Collaboration Lead Generation Paid Media Digital Marketing Analytics SEO Marketing Analytics

Communications Manager

OneUnited Bank

Jan 2020 - Feb 2021 (1 year 1 month)

Directed social media advertising production and managed daily content, achieving a 20% increase in engagement. Optimized campaigns using social media data to drive a 60,000 increase in the customer base and managed a team of six interns.

Content Strategy Campaign Optimization Email Marketing Mobile Marketing Team Leadership performance reporting Data Driven Marketing

Marketing Coordinator

OBMI

Jun 2019 - Jan 2020 (7 months)

Designed proposals and business development materials for digital and print platforms. Created and managed website and social content (including IG videos and email blogs) and supported event planning and coordination to enhance brand presence at trade shows.

Proposal Writing Content Social Media Content Video Content Creation Event Coordination Trade Show Marketing Brand Management

Graphic Designer/Marketing Specialist

Colliers International

Oct 2018 - Jun 2019 (8 months)

Created end-to-end marketing for commercial real estate listings (property websites, proposal books, offering memorandums, brochures, signage, and digital campaigns), supporting brokers and driving a 20% increase in listing visibility and sales activity. Led social media strategy across major platforms and directed property photo shoots, increasing engagement and inbound interest by 25%.

Graphic Design Campaign Management Social Media Strategy Content Creation Budget Management

Graphic Designer

Tenet Health

Mar 2017 - Oct 2018 (1 year 7 months)

Designed marketing materials for 16 hospitals in collaboration with marketing managers on effective strategies. Managed hospital website content updates using WordPress CMS and produced slides and marketing collateral for internal and external stakeholders.

Graphic Design WordPress Presentation Design Marketing Collateral Cross Functional Collaboration