Open to opportunities

Jenni Hilton

@jennihilton

I specialize in content strategy and brand storytelling that makes complex topics, clear, compelling, and conversion-worthy.

United States

Message

What I'm looking for

I’m looking for a content and brand marketing role where I can own strategic market planning, content and social/digital campaigns, and PR execution—partnering cross-functionally to grow brand visibility, generate leads, and adapt using data to hit measurable goals.

I’m a content and brand marketing professional with many years of experience directing campaigns and delivering measurable business performance. I bring “Strategic Market Planning,” “Content Marketing,” and “Social Media Engagement” expertise—developing content-rich materials, custom proposal presentations, and targeted messaging that maintains consistency with business strategies and operational goals.

I’ve led go-to-market efforts across roles from “Senior Marketing Generalist” to “Marketing Communications Director,” including digital marketing campaigns, lead generation, email marketing, advertising, and public relations. I combine analytical execution (e.g., Google Analytics) with hands-on production—writing and repurposing blogs, case studies, and email newsletters; creating press releases and media outreach; and managing campaign results to adapt and deepen market penetration. I also collaborate with cross-functional teams on RFP responses and sales support, while overseeing budgets for large-scale initiatives.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Generalist

Current

OB Hospitalist Group

Sep 2021 - Present (4 years 7 months)

Developed branded outreach programs and content-rich materials to support business performance and brand awareness. Created social media and digital marketing campaigns and supported RFP responses, sales messaging, and clinician storytelling for medical missions.

Brand Strategy Brand Marketing Content Creation Content Writing Content Management Video Editing Video Content Content Marketing Social Media Strategy

Marketing Contractor

MagicLamp Software

Jan 2020 - Jan 2021 (1 year)

Built content marketing initiatives and wrote targeted messaging for enterprise content management solutions. Managed LinkedIn and Twitter, published blog and web copy, and supported marketing collateral and public relations activities.

Content Marketing Social Media Management Public Relations Market Outreach

Marketing Communications Director

Fermob USA

Jan 2015 - Jan 2020 (5 years)

Led integrated marketing communications to drive brand awareness and business performance for furniture and accessories. Coordinated advertisements, marketing materials, content, and websites, and planned PR schedules and press releases to support B2B visibility.

Integrated Marketing Public Relations Press Release Writing Media Relations Team Supervision

Contributing Writer and Project Manager

Creative Concepts

Jan 2012 - Jan 2015 (3 years)

Produced unified content development, search-based marketing, and public relations tactics to support client and business goals. Analyzed campaign performance using Google Analytics and supported market research using WooBox and Excel to refine messaging for social and PR initiatives.

Content Development Search Marketing Public Relations Social Media Content Google Analytics Market Research WooBox And Excel Analysis

Marketing and Public Relations Manager

NetSupport, Inc.

Jan 2001 - Jan 2009 (8 years)

Implemented marketing and public relations programs to promote software products and services. Spearheaded large-scale integrated campaigns with budgets exceeding $800K and improved sales performance through lead generation and channel partner marketing.

Marketing Campaigns Lead Generation Channel Marketing Social Media Strategy Public Relations Advertising Management