At DataScripts, I've led end-to-end analytics implementations across 60+ client websites and mobile apps, using Google Tag Manager, GA4, Firebase Analytics, and Conversion APIs.
I build tracking infrastructure across web, mobile, e-commerce, and server-side environments—from Shopify and WooCommerce purchase funnels to React Native Firebase events and GTM Server-Side tagging through Stape.io. I've also connected HubSpot, Typeform, CallRail, CRMs, and marketing platforms to support lead attribution and offline conversion measurement.
I create Looker Studio dashboards, analytics audits, measurement plans, event tracking specifications, and implementation guides that turn business requirements into actionable data strategies.
I'm comfortable using JavaScript, jQuery, HTML, CSS, Regex, and structured dataLayer schemas for advanced tracking rules. I also mentor junior implementation specialists and contribute to internal knowledge sharing.
