Muzammil Kamran
@muzammilkamran
Performance marketing & AI automation specialist improving CPL, conversion, and reporting speed.
What I'm looking for
I’m a Performance Marketing and AI Automation Specialist with 3+ years of experience managing paid acquisition, tracking, analytics, reporting, and automation across multi-brand portfolios. I focus on outcomes—reducing CPL by 20-25%, improving conversion rates by 15-20%, and cutting manual reporting time by 60% through campaign optimization and leaner attribution.
In my current role, I manage Google Ads, Meta Ads, Microsoft Ads, Amazon Ads, Apple Ads, and LinkedIn/UAC-App campaigns—optimizing for CPL, CPA, ROAS, lead quality, and conversion volume. I also build end-to-end measurement: GTM tracking across 15+ brands, GA4 + custom conversion triggers, Meta Pixel/Conversion API, cookies, and CRM event mapping for cleaner attribution and better decision-making.
I bring automation and analytics depth to growth. I’ve built Looker Studio reporting (with GA4 and Search Console), automated AI-powered SEO/content workflows using n8n and the OpenAI API with WordPress REST API, and created Meta Graph API approval-based publishing flows. I also develop Python-based lead scoring models and apply machine learning/GenAI approaches to improve landing page CVR and funnel performance.
Experience
Work history, roles, and key accomplishments
Performance Marketing Specialist
Crossway Consulting
May 2024 - Present (2 years 1 month)
Managed paid media, tracking, dashboards, and automation across multi-brand portfolios, reducing CPL by 20–25% via intent segmentation, audience layering, and weekly optimization. Built GA4/GTM + Meta Pixel/CAPI attribution and automated Looker Studio reporting, cutting manual reporting time by 60% and improving visibility across brands.
Marketing Executive - Analytics
Cams College Of Accounting & Management Sciences
Sep 2023 - Apr 2024 (7 months)
Executed Google Ads and Meta Ads for student acquisition, including targeting, bidding, creative testing, and conversion tracking. Implemented GA4 and Google Tag Manager for inquiry/call and funnel monitoring and built Excel/Power BI dashboards for performance reporting.
Education
Degrees, certifications, and relevant coursework
Karachi School of Business & Leadership (KSBL)
Master of Science, Business Analytics
Pursuing an MSc in Business Analytics with coursework in marketing analytics, generative AI, Python for data analysis, web mining, machine learning, and database technologies.
Bahria University
Bachelor of Business Administration, Digital Marketing
Completed a BBA in Digital Marketing focused on digital marketing, consumer behavior, and business strategy.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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