Israr Ahmad

Engineered a scaling strategy that increased purchase volume by 18,068% YoY and revamped creative testing frameworks, resulting in a 466% increase in CTR. Managed an annual conversion value of $276K+ while improving ROAS efficiency by 30%.

Directed full-funnel Google Ads strategy, generating $1.33 Million in lifetime revenue. Optimized ROAS bidding strategies to scale monthly revenue from 31K to 102K and reduced Cost Per Conversion by 43%.

Deployed Server-Side GTM and Conversion APIs to bypass iOS 14.5 restrictions and automated reporting for clients spending $1M+ monthly. Implemented Enhanced Conversions and Consent Mode v2 to ensure GDPR compliance and data integrity.

For Scootup, identified O2O intent gaps and engineered 'Test Ride' lead-gen funnels resulting in 38,900+ store visits at a record-low $0.16 CPC. For Rentabus, optimized local search architecture for NZ markets, maintaining a stable 21.16% conversion rate over 5 years.

Built a Meta Dynamic Remarketing engine delivering 8,200+ purchases at an 11.43x average ROAS. Achieved a 14.84% Landing Page Conversion Rate through precise catalog-to-intent matching.

Bachelor of Engineering degree from Bahauddin Zakariya University, Multan, Pakistan, completed from 2011 to 2015.

Google Ads AI-Powered Performance Ads Certification.

Google Ads Measurement Certification.