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Zeeshan Basra

@zeeshanbasra

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Performance marketing specialist driving ROI with Meta Ads, Google Ads, tracking, and CRO.

Pakistan

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What I'm looking for

I’m looking for a performance-focused role where I can plan, test, and optimize Meta and Google campaigns, improve conversion rates with CRO and tracking, and scale budgets using clear attribution and ROI-driven decision-making.

I plan, launch, and optimize high-performing Facebook and Instagram campaigns alongside Google Ads, with a strong focus on Advanced Audience Targeting, Meta Pixel integration, and conversion optimization. I’ve managed performance budgets exceeding $50,000/month and use Meta Business Suite, Google Tag Manager, and Looker Studio dashboards to scale budgets with attribution visibility.

I’ve improved conversions by 40% through Custom and Lookalike audience segmentation and retargeting, and reduced CPA by 25% by applying creative-led growth insights and building conversion-focused landing pages. I thrive on rigorous A/B testing of ad copy and creative hooks, and I’ve trained junior media buyers on Ads Manager setup, scaling strategies, and creative testing.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Specialist

Current

The CMG

Jan 2023 - Present (3 years 7 months)

Developed and managed Meta (Facebook & Instagram) and Google Ads campaigns with budgets exceeding $50,000/month. Implemented Custom/Lookalike audiences, retargeting, and A/B testing to improve conversions by 40% and optimize for higher CTR.

Meta Ads Facebook Ads Instagram Ads Google Ads Custom Audiences Lookalike Audiences Retargeting A B Testing Attribution

Digital Marketing Strategist

Launchify LLC

Jun 2021 - Dec 2022 (1 year 6 months)

Managed multi-channel digital campaigns focused on Meta Ads along with Google Search and YouTube. Improved ad performance by reducing CPA by 25% through conversion-focused landing pages and Meta Pixel and API tracking, and trained junior media buyers on Ads Manager setup and scaling.