Hassan Ali
@hassanali34
I build data-driven tracking, attribution, dashboards, and experimentation systems for business growth.
PakistanWhat I'm looking for
At Data Terminus, I help businesses adopt data-driven strategies by implementing conversion tracking across GTM, GA4, Google Ads, Meta, Shopify, and TikTok. I audit GA4 and BigQuery datasets, design event tracking and attribution models, and build performance dashboards in Looker Studio and Power BI.
Previously, I led a nine-member cross-functional team at Nitrio, managing NLP-based B2B product development and automation solutions. I also bring customer-support operations experience, a background in accounting and finance, and a writer's perspective shaped by over 3.7 million unique reads.
Experience
Work history, roles, and key accomplishments
Data Analyst
Data Terminus
Jan 2023 - Present (3 years 8 months)
Guiding businesses to adopt effective data-driven strategies and systems. Implementing conversion tracking with GTM & GA4 for Google Ads, Meta, Shopify, TikTok, and auditing GA4 + BigQuery datasets to identify tracking discrepancies.
Data Engineer & Project Lead (AI/NLP)
Nitrio
Apr 2017 - Dec 2019 (2 years 8 months)
Led a 9-member cross-functional tech team and managed NLP-based B2B product development lifecycles. Delivered automation solutions integrating Zendesk and internal NLP tools, and implemented Agile/Scrum frameworks for sprint planning and execution.
Customer Support Specialist
Contact Center
Feb 2015 - Aug 2017 (2 years 6 months)
Managed high-volume escalated support cases including orders, refunds, and logistics. Resolved complex complaints across phone, chat, and email, and improved complaint resolution workflows.
Education
Degrees, certifications, and relevant coursework
University of Engineering and Technology Taxila
Bachelor's, Accounting and Finance
2014 - 2018
Bachelor's degree in Accounting and Finance from UET Taxila, completed from 2014 to 2018.
BCS
Certification, Business Analytics
Certification in Business Analytics from BCS.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Salary expectations
Skills
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