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Zulfiqar Memon

@zulfiqarmemon

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Digital analytics specialist at The Children’s Place, architecting web and mobile analytics across four brands.

Pakistan

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At The Children’s Place, I manage digital analytics implementation, tagging, and reporting across web and mobile for The Children’s Place, Gymboree, Sugar & Jade, and PJ Place. I oversee Adobe Analytics implementations and work with the Big Data team on Data Warehouse exports for enterprise data lakes.

As a freelance digital analytics specialist, I’ve delivered 70+ GA4 implementations, Universal Analytics migrations, and tagging audits, including data layer design. I also develop GTM solutions and configure ecommerce tracking, funnels, and cross-domain tracking.

At Royal Cyber Inc., I led the Digital Analytics & CEM practice and managed a team of 15+ engineers and analysts. For Rent-A-Center, I delivered GA360/GTM implementations supporting 180+ custom dimensions and designed a data layer for SAP Hybris’ rental checkout model.

Experience

Work history, roles, and key accomplishments

Current

Web Analytics Manager

Current

The Children's Place

Jan 2026 - Present (9 months)

Manage end-to-end digital analytics across web and mobile platforms for a multi-brand portfolio, utilizing Adobe Analytics. Lead a team of 5 analytics professionals and collaborate with Big Data engineering to supply clean data warehouse exports.

Adobe Analytics GA4 Google Tag Manager DataLayer Architecture Mobile Analytics Team Leadership Big Data Quantum Metric Platform Appsflyer Dynamic Yield

Current

Freelance Digital Analytics Specialist (GA4/GTM)

Current

Self Employed

Jan 2021 - Present (5 years 9 months)

Delivered 70+ GA4 implementations, Universal Analytics migrations, and tagging audits including full data layer design. Developed enterprise-grade GTM solutions with custom HTML tags and JS-based logic.

GA4 Google Tag Manager Datalayer Enhanced ECommerce Tracking JavaScript WordPress Shopify PHP

Senior Project Manager (Enterprise Digital Solutions)

Getz Pharma Private Limited

Jan 2025 - Jan 2026 (1 year)

Led evaluation and POC for enterprise-grade Pharma CRM platforms and managed development of global operational modules. Conducted full-cycle Business Process Reengineering for critical pharma processes.

Project Management CRM Business Process Re engineering Agile Jira Vendor Management Stakeholder Management

Technical Project Manager & Analytics Lead

Royal Cyber Inc.

Aug 2019 - Jan 2025 (5 years 5 months)

Led Digital Analytics & CEM practice managing a team of 15+ engineers and analysts. Delivered advanced GA360/GTM implementations for Rent-A-Center, enabling 180+ custom dimensions.

GA360 Google Tag Manager Datalayer SAP Hybris Team Leadership Agile Jira Analytics Governance

IBM CEM Portfolio Technical Head

Avanza Innovations

Mar 2018 - Jul 2019 (1 year 4 months)

Led IBM Customer Experience Analytics, Tealeaf, and Campaign Automation solution implementations. Integrated analytics with CRM, CDP, and marketing automation tools.

Tealeaf Customer Experience Analytics Campaign Automation CRM CDP Solution Design

Digital Analytics & CEM Consultant

Royal Cyber Inc.

Apr 2012 - Feb 2018 (5 years 10 months)

Implemented analytics platforms including GA, Coremetrics, IBM Digital Analytics, and Tealeaf for global clients. Performed funnel analysis, KPI modeling, and insights reporting for e-commerce and enterprise portals.

Google Analytics CoreMetrics Digital Analytics Tealeaf Funnel Analysis KPI Models IBM Websphere Magento WordPress SharePoint

System Analyst & Lead Developer

Hertz Media Technologies

Nov 2009 - Mar 2012 (2 years 4 months)

Developed web applications and backend integrations supporting analytics workflows and business logic. Collaborated across departments to optimize digital systems and enhance web performance.

Web Development Backend Integrations JavaScript PHP C#REST APIs