Yelena User

Independent analytics-focused marketing practice. Set up end-to-end tracking and analytics, modeled campaign unit economics, built marketing-automation pipelines, and managed Meta and Google Ads campaigns.

Independent analytics-focused marketing practice. Focus: building the measurement layer that lets acquisition decisions be made against numbers, grounded in a finance and data-science background.

Set up end-to-end tracking and analytics from scratch: GA4, Google Tag Manager, Meta Pixel — event and funnel-stage tracking on a live business site, covering WhatsApp clicks, calls and booking intent.

Managed day-to-day financial records and reporting for a Dubai-based trading company.
- Maintained invoices, expenses, bank transactions and sales/purchase documentation in Zoho Books
- Prepared data for VAT registration, VAT returns and corporate tax filings via EmaraTax
- Coordinated documentation for imports, supplier payments and operational processes
- Improved the structure and accuracy of f

Played a key role in growing the business from early-stage operations into a high-demand local rental brand through digital acquisition and customer retention strategies
Built and managed the company’s digital marketing ecosystem across website, social media, and campaigns
Developed and executed customer acquisition strategies across social media, website, and paid channels
Increased inbound inq

- Planned and executed integrated marketing campaigns across offline and digital channels
- Organized promotional activities and coordinated campaign execution across teams and vendors
- Analyzed customer profiles and product positioning to improve targeting and campaign effectiveness
- Monitored campaign budgets and performance, identifying inefficiencies and optimization opportunities
- Cond

- Generated and converted leads through cold and warm outreach, building a structured client acquisition pipeline
- Opened 20+ client accounts by managing the full cycle: prospecting → nurturing → conversion
- Managed a portfolio of 50+ clients with a 95% retention rate
- Increased revenue by ~20% through upselling and cross-selling financial products
- Built and maintained CRM databases to tr

Provided administrative, financial, and technical support roles across banking, logistics, and technical sectors.

Developed strong skills in data analysis, process optimization, attention to detail, and team collaboration.

Assisted in financial reporting, client relationship management, and technology system implementation.

Gained experience in problem-solving, time management, and cross-functi

Provided administrative, financial, and technical support roles across banking, logistics, and technical sectors. Developed strong skills in data analysis, process optimization, attention to detail, and team collaboration.

Focus: Strategic and Digital Marketing
Curriculum: Combines theoretical marketing frameworks with practical tools and campaign strategies
Key Topics:
Digital marketing strategy
Brand management & consumer behavior
Social media marketing & e-commerce
Market research and international marketing
Marketing analytics & performance optimization
Tools: Google Ads, Meta Ads, Looker Studio, SEO platforms
C

Focus: Data-Driven Decision-Making for Business Growth
Highlights: Machine Learning · Predictive Modeling · Data Mining
Business Intelligence · Strategic Insights
Visualization tools (Tableau, Python, Excel, Looker Studio)
Applications: Campaign performance tracking, customer segmentation, ROI optimization

Skills: Data Analytics · Tableau · Python · Performance Analysis · Visualization · Business

Financial Management · Investment Strategies · Budgeting
Foundations in economics and business strategy

Technical problem solving · System thinking · Analytical reasoning

Bachelor of Science in Engineering focusing on technical problem solving, system thinking, and analytical reasoning.