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Shireen Shahnas

@shireenshahnas

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Growth analyst and content performance specialist blending data analytics with storytelling to drive audience growth.

United Arab Emirates

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What I'm looking for

I seek a role where I can combine analytics and content strategy to drive audience growth, optimize performance, and collaborate cross-functionally in a data-driven, creative team.

I am a hybrid professional with 7+ years of experience combining data analytics, audience insights, social media strategy, and content creation. I have worked as a data analyst and content performance specialist at Khaleej Times, delivering actionable insights, weekly growth and engagement reports, and optimizing content and ad revenue using tools like GA4, Chartbeat, and Looker Studio.

Previously I built predictive models and interactive Power BI dashboards as a data scientist at Excelledia Ventures and have hands-on experience structuring and validating datasets in technical data coordination and administration roles. I hold technical certifications including Google Data Analytics and IBM Data Science, and I write editorial content that pairs analytics-driven recommendations with engaging storytelling.

Experience

Work history, roles, and key accomplishments

Data Analyst & Content Specialist

Khaleej Times

Jan 2022 - Jan 2025 (3 years)

Analyzed audience, traffic, and content performance to drive growth and engagement, delivering weekly reports to senior leadership and optimizing content strategy and Google Ad Manager campaigns to boost digital revenue.

GA4 Chartbeat Looker Studio Google Ad Manager Content Performance SEO

Data Scientist

Excelledia Ventures

Jan 2020 - Jan 2022 (2 years)

Built predictive and analytical models using Python and AI tools, created Power BI dashboards to track KPIs, and presented story-driven insights to identify growth opportunities.

Python Power BI SQL Predictive Analytics Dashboard Design

Technical Data Coordinator

Sergeant

Jan 2018 - Jan 2019 (1 year)

Structured, validated, and maintained project datasets to ensure data accuracy and compliance with company standards across projects.

Data Validation Data Structuring Data Quality Microsoft Excel SQL Documentation Compliance

Data Administrator

HRM Management

Jan 2017 - Dec 2017 (11 months)

Collected, organized, and migrated operational data across departments, providing timely and accurate data support to internal teams.

Data Migration Data Entry Microsoft Excel Data Governance

Education

Degrees, certifications, and relevant coursework

Cochin University of Science and Technology

Bachelor of Technology, Electronics & Communication Engineering

2012 - 2016

Grade: 8.2 / 10

Activities and societies: Final-year projects: Mind Controlled Wheelchair; Wireless Public Addressing System.

Completed a Bachelor of Technology in Electronics & Communication Engineering with a final grade of 8.2/10, covering embedded systems, signals, and communications.