Vaishnavi Sivakumar

I’m a Performance Marketing and Social Media Specialist with 6+ years of experience in digital marketing, with a strong focus on paid social, lead generation, content strategy, and community management. I’ve worked across industries including technology, real estate, hospitality, F&B, travel, healthcare, education, beauty, and entertainment, managing campaigns and social media for both B2C and B2B audiences.

My experience includes Meta Ads, social media strategy, influencer marketing, campaign optimization, content planning, analytics, and client communication. I enjoy using data to understand what is working, identify gaps, test new creatives and audiences, and turn insights into practical marketing decisions. I’ve also worked with AI tools such as Claude to support campaign analysis, content ideation, copywriting, and creative testing.

I’m particularly interested in Performance Marketing, Paid Social, Growth Marketing, and Digital Marketing roles where I can take ownership of campaigns, contribute to strategy, and work with a data-driven team. I’m comfortable working independently in remote environments and enjoy roles where I can combine creativity, analytical thinking, and measurable business results.