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Arwa Fares

@arwafares

Client Partner at Qeen.ai who expanded paid media accounts and reduced CPT by ~84%.

At Qeen.ai, I manage client accounts from strategy through performance, translating client goals into direction for performance marketing, creative, copy, and UX/UI teams. I analyze results, share actionable insights, and identify opportunities to grow accounts.

For Qeen.ai clients, I upsold three paid media platforms for Odora and secured additional A/B testing budget. I also led Basharashop account restructuring, reducing CPT by ~49%, and helped Bellora Bloom reduce CPT by ~84% through performance optimization.

At Creo Global, I planned and optimized performance campaigns across paid social and Google, with a focus on qualified lead generation. SPC achieved 112.5% of its qualified lead target while reducing cost per qualified lead by ~29%; Emirates Cooperative Society improved ROAS by ~109% and reduced cost per acquisition by ~61%.

Earlier, I worked on campaigns for clients including Abu Dhabi Sports Council, Saudia Airlines x Formula E, Oysho, and Pull&Bear. My work has included A/B testing, campaign reporting, and media planning, alongside certifications in Google Ads, Search Ads 360, Display & Video 360, and Meta media planning and buying.

Experience

Work history, roles, and key accomplishments

Current

Client Partner

Current

Qeen.ai

Apr 2026 - Present (6 months)

Owns and manages key client accounts end-to-end, acting as the primary point of contact for account performance, growth, and client relationship management. Led cross-functional teams and drove account expansion through upselling and strategic growth planning.

Account Management Customer Relationship Management Performance Marketing Upselling Cross functional Leadership Data Analysis Strategic Planning

Senior Performance Marketing Manager

Creo Global

Oct 2024 - Apr 2026 (1 year 6 months)

Planned, executed, and managed performance-based digital marketing campaigns across paid social and Google, driving qualified lead generation across global markets. Led A/B testing and optimization initiatives, and developed performance marketing pitches for new clients.

Performance Marketing Paid Social Google Ads Lead Generation A B Testing Budget Management Client Pitching Team Leadership

Performance Marketing Manager

CSM Sport & Entertainment (THE ·TEAM)

Nov 2022 - Sep 2024 (1 year 10 months)

Planned client digital marketing strategies including budgeting, channels, targeting, creative, and KPI planning. Executed and optimized digital marketing campaigns across paid social and Google, and measured performance against KPIs.

Digital Marketing Strategy Paid Social Google Ads Campaign Optimization A B Testing KPI Reporting App Marketing Content Direction

Performance Marketing Manager

ForwardPMX (Stagwell Media)

Feb 2021 - Oct 2022 (1 year 8 months)

Led client pitches and meetings, and fostered client relationships. Prepared digital strategies and media plans, led and trained the performance marketing team, and ensured campaigns were delivered on time and KPIs met.

Client Pitching Media Planning Team Leadership Campaign Management KPI Tracking Dashboard Creation A B Testing

Senior Performance Marketing Executive

Keyade Middle East (GroupM/WPP)

Jan 2020 - Jan 2021 (1 year)

Planned, managed, and executed digital campaigns across multiple channels, including account setup, strategy development, media planning, and performance analysis. Optimized campaigns through bid adjustments, budget allocation, and audience targeting enhancements.

Digital Marketing Google Ads Meta Ads Keyword Research A B Testing Ad Copy Client Communication Campaign Optimization