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Yasmine Hottary

@yasminehottary

I’m a strategic brand & sales specialist driving growth, retention, and market share.

Greece
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What I'm looking for

I’m looking for a customer-obsessed sales/brand role where I can own key accounts, drive market-share growth, lead data-informed strategy (BI/analytics), and build long-term retention through a zero-churn mindset.

I’m a results-oriented Brand & Sales Manager with +15 years of international experience across Retail and Technology. I build measurable commercial impact by developing business initiatives, optimizing market share, and increasing revenue through strong account execution and long-term client relationships.

In my current Senior Key Accounts role, I execute commercial strategy to meet account KPIs and drive retention and upselling across managed B2B accounts (600+ stores in 35 countries). I track performance via BI analytics, support data-driven decision making, oversee recurring invoicing and aged receivables with Finance, and report quarterly outcomes to C-suite to co-define strategy.

I’m known for a “zero-churn” mindset—nurturing loyalty, strengthening customer satisfaction, and identifying expansion opportunities through stakeholder networking. I also manage complex project scopes, technical requirements, and timelines aligned with global SLAs, translating commercial needs into product and operational deliverables through close collaboration with Product, DevOps, and Data teams.

Earlier, as an e-commerce & business development manager (Co-Founder), I founded a sustainable/bio-degradable seasonal fashion platform and led the full end-to-end business—from building the platform and brand to production—driving sales, marketing, and partnerships. I also introduced a product-driven digital marketing strategy that doubled annual gross sales for four consecutive years and launched a B2C customer loyalty program that increased online sales by +17%.

Experience

Work history, roles, and key accomplishments

HM
Current

E-commerce & Business Dev Manager

Holyday (MA)

Sep 2019 - Present (6 years 7 months)

Founded and launched a sustainable, bio-degradable seasonal fashion e-commerce platform, managing platform/build, production, marketing, and partnerships. Implemented product-led digital marketing that doubled annual gross sales for four consecutive years and increased online sales by 17% via a B2C customer loyalty program.

SA

Senior Key Accounts Executive

Safesize

Mar 2024 - Mar 2026 (2 years)

- Executing commercial strategy for optimizing market share and meeting account KPI’s.
- Managing doors retention and upselling in managed B2B accounts (600+ stores in 35 countries).
- Building relationships with customers to strengthen loyalty, enhance satisfaction aiming expansion opportunities.

OC

Account Manager

Opus Integrated Communications

Sep 2016 - Aug 2018 (1 year 11 months)

Collaborated with the Accounts Director in identifying and enabling the digital ‘voice’ of the brand.
• Managing customer relationships and responding effectively to their needs.
• Communicated with media outlets and journalists to promote press kits.
• Drafted press releases and aligned with external suppliers in developing materials.

KO

Junior Account Manager

Karla Otto

Jan 2015 - Jun 2016 (1 year 5 months)

Collaborated with the Accounts Director in identifying and enabling the digital ‘voice’ of the brand.
• Managing customer relationships and responding effectively to their needs.
• Communicated with media outlets and journalists to promote press kits.
• Drafted press releases and aligned with external suppliers in developing materials.

KO

Junior Account Manager

Karla Otto

Jan 2015 - Jun 2016 (1 year 5 months)

Supported the local PR strategy for three US-based accounts.
• Liaised with the US subsidiary a client in-house teams for product placements and local promotion of global communication campaigns.
• Developed successful relationships with key international media.
• Continuous monitoring of communication strategy against KPI’s and in relation to the media buying strategy.

Education

Degrees, certifications, and relevant coursework

IF

ISEM, France

2009 - 2010

Programme at ISEM (2009–2010).

UP

University of Plymouth

Bachelor of Arts (Honours), International Business Management

2004 - 2007

BA (Hons) in International Business Management.

OS

Oxford Said Business School

Executive Programme, Business Transformation

2026 -

AI-Driven Business Transformation executive programme (start: April 2026).

BA

Byron College Athens

A-Levels, A-Levels

1999 - 2003

Completed British Higher Education studies, including A-Levels.

Tech stack

Software and tools used professionally

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