Open to opportunities

Gabriela Bugallo

@gabrielabugallo

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Senior International Key Account Manager driving brand growth through data-led marketing.

Spain

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What I'm looking for

I seek a senior role where I can lead brand positioning, professionalize marketing operations, drive measurable growth, mentor teams, and manage stakeholder relationships in a collaborative, impact-focused company.

I am a dynamic Senior International Key Account Manager with over 7 years of experience in brand strategy, customer experience, and marketing operations, focused on delivering measurable growth and engagement. I combine data-driven decision-making with hands-on execution to professionalize processes, align stakeholders, and scale multi-channel communications across retail, direct, and digital touchpoints.

Notable achievements include driving a 40% YoY portfolio sales increase and a 50% uplift in social engagement, reducing customer complaints by 25%, and increasing NPS by 12 points. I build messaging frameworks, governance and KPI-driven workflows, and train teams to execute consistently while handling high-stakes issues like crisis communications with composure.

Experience

Work history, roles, and key accomplishments

Current

Communications & Brand Strategy Manager

Current

Multi-brand portfolio

Jul 2023 - Present (2 years 8 months)

Spearheaded brand positioning and communications for a CEO-led multi-sector portfolio, driving +50% social engagement in 3 months and a +40% YoY portfolio sales increase in Q2 2025 through standardized messaging, commercial execution, and marketing operations discipline.

Brand Strategy Messaging Frameworks Marketing Operations Content Strategy Retail POS Marketing Crisis Communications KPI Tracking Stakeholder Management

Customer Experience Supervisor

Sosmatic

Apr 2019 - Nov 2022 (3 years 7 months)

Directed service quality and customer experience, implementing process optimizations and coaching playbooks that reduced complaints by 25% and increased NPS by 12 points within a year.

Customer Experience Service quality Process Improvement Coaching Escalation Management CX Metrics

Executive Sales Specialist

Philip Morris International

Mar 2017 - Feb 2018 (11 months)

Delivered in-store brand experience and customer support, captured retail insights to improve post-sale communication and exceeded monthly sales targets by 15%.

Retail Sales Customer Support Sales Targets Brand Experiences Post Sales

Account Manager

LOLA MullenLowe

Feb 2016 - Jan 2017 (11 months)

Coordinated CRM and cross-functional efforts for SEAT launch communications, improving lead conversion by 18% and reducing delivery delays by 30% on initiative-level campaigns.

Account Management CRM Campaign Coordination Campaign Delivery Lead Conversion ATL Support