Mariano Zoroza

Rebuilt the Spanish market for Icebreaker and Smartwool after years of agency distribution and converted El Corte Inglés from wholesale to a concession model to increase brand control and profitability. Prospected and secured strategic accounts to accelerate market penetration.

Developed and managed sales strategies for the B&M channel in the American home decor market, monitoring KPIs to identify and capitalize on growth opportunities. Built and maintained relationships with key customers and vendors to increase sales.

Led Nike’s main account and launched a women-focused banner, implementing a holistic retail strategy that drove triple-digit annual sales growth YoY. Managed a team of 5 to achieve sales targets and improve customer satisfaction.

Created and developed the skate and snowboarding channel, positioning the category as a regional market leader and later managed small- and mid-size sporting goods accounts. Led a full retail transformation including e-commerce development that delivered substantial YoY growth.

Supported sales operations and analytics to streamline order processing and reporting, improving operational efficiency for regional accounts. Maintained CRM and produced actionable sales reports for account teams.

Handled customer inquiries and order issues for Nike Argentina, resolving problems to maintain customer satisfaction and support sales operations. Coordinated with internal teams to ensure timely fulfillment.

Coordinated footwear sample logistics and distribution to merchandising and marketing teams, ensuring timely availability for campaigns and product launches. Managed inventory and vendor communication.

Provided guest services and operational support during the peak ski season at Heavenly Ski Resort, contributing to positive guest experiences and smooth resort operations. Assisted in front-line hospitality and team tasks.

Completed a Bachelor of Business Administration at Universidad Católica Argentina in 2015.