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Yash sinha

@yashsinha

Head of Marketing and Growth at Decathlon Sports France, where I drove customer acquisition, retention, and conversion improvements.

India

Message

At Decathlon Sports France, I led marketing and growth strategies that contributed to 12% growth in customer acquisition and an 8% improvement in customer retention. I also managed end-to-end campaigns that improved conversion rates by 10%.

Previously, at Decathlon Sports Singapore, I led and mentored six Campaign Managers and executed 360° brand campaigns that increased engagement by 15%. At Decathlon Sports India, I created digital campaigns across sports categories and stores, achieving a 15% improvement in ROAS against KPIs.

Experience

Work history, roles, and key accomplishments

Head of Marketing and Growth

Decathlon Sports France

Jan 2021 - Dec 2024 (3 years 11 months)

Led marketing and growth strategies that contributed to 12% growth in customer acquisition and 8% improvement in customer retention. Managed 20+ end-to-end marketing campaigns, driving a 10% improvement in conversion rates and an 18% increase in customer reach through 15+ integrated campaigns and strategic partnerships.

Marketing Strategy Growth Strategy Customer Acquisition Customer Retention Campaign Management Conversion Rate Optimization Brand Management Strategic Partnerships Customer Insights Performance Metrics

Head of Marketing Campaign

Decathlon Sports Singapore

Jan 2018 - Dec 2021 (3 years 11 months)

Led and mentored 6 Campaign Managers, driving 12% growth in new customer acquisition and 10% business turnover growth. Executed 8+ 360° brand campaigns annually, increasing campaign engagement by 15% and improving digital reach by 20% through partnerships with Google and Meta.

Team Leadership Mentorship Campaign Management 360° Brand Campaigns Digital Marketing Google Ads Meta Ads Partnership Management ROI Optimization

Campaign Manager

Decathlon Sports India

Jan 2016 - Dec 2018 (2 years 11 months)

Created digital marketing campaigns across 10+ sports categories and stores, driving customer acquisition and sales. Monitored and optimised campaign performance, achieving 15% improvement in ROAS and increasing digital campaign reach by 20% through Google Ads and Meta Ads.

Digital Marketing Campaign Management Google Ads Meta Ads ROAS optimization Performance Monitoring Customer Acquisition Sales