Open to opportunities

Jyotsana Jyotsana

@jyotsanajyotsana

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Marketing leader driving growth, GTM, brand transformation, and revenue through data-driven strategies.

India

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What I'm looking for

I seek senior marketing roles focused on GTM, growth and revenue impact, collaborative teams, measurable KPIs, and opportunities to scale brands and lead high-performing teams.

I am a strategic, results-driven marketing leader with 11+ years of experience across B2B, B2C, D2C, SaaS, technology, robotics, e-commerce, and consulting sectors. I specialize in GTM strategy, IPO marketing, digital and performance marketing, brand management, PR, and aligning marketing with sales to deliver measurable revenue outcomes.

I have led cross-functional teams, managed multi-crore marketing budgets, and delivered strong client retention and campaign ROI—examples include managing a $250K–$300K ARR portfolio with 95% retention, driving 3X+ ROAS on a $30K monthly ad budget, and achieving 40% customer acquisition growth and 25% monthly sales growth through B2G partnerships.

Experience

Work history, roles, and key accomplishments

Current

Senior Partner

Current

Lotus Interworks

Jan 2025 - Present (1 year)

Managed a $250K–$300K ARR portfolio of 15+ US clients with 95% retention and led a 20-member cross-functional team to deliver end-to-end client success while achieving 3X+ ROAS on a $30K monthly ad budget.

Account Management GTM Strategy Performance Marketing Google Ads Meta Ads LinkedIn Ads Email Marketing Team Leadership

Marketing Head

Innovision Limited

Jan 2024 - Feb 2025 (1 year 1 month)

Led strategic marketing and IPO readiness across Innovision and subsidiaries with a ₹10 Crore annual budget, driving 40% increase in customer acquisition and 25% monthly sales growth for Aerodrone Robotics through B2G partnerships.

GTM Strategy Brand Management SEO SEM Digital Marketing Budget Management Lead Generation Stakeholder Management

Marketing Head

Electrade

Aug 2022 - Sep 2023 (1 year 1 month)

Spearheaded rebranding from Hatchnhack to Electrade and led integrated D2C/B2B marketing that grew MAU/DAU by 60% in 4 months and increased sales by 40% while boosting B2B enquiries by 60%.

D2C Product Marketing Digital Advertising Funnel Optimization Lead Generation Analytics

Senior Marketing Manager

VisioApps Technology

Jan 2022 - Aug 2022 (7 months)

Led growth and digital marketing initiatives to support GTM and demand generation for technology solutions, executing data-driven campaigns to improve lead quality and conversion rates.

Growth Marketing Demand Generation SEO SEM Digital Campaigns Data Analysis Lead Nurturing GTM Strategy

Co-Founder

Fit Gym Life Pvt. Ltd.

Dec 2019 - Jan 2022 (2 years 1 month)

Built a D2C fitness e-commerce platform, owning GTM, digital marketing, and partnerships; launched the FGL brand and established partnerships with Cosco, Viva Fitness, and MuscleBlaze.

GTM Strategy Digital Marketing Partnerships B2B Sales Performance Marketing

Marketing & Sales Manager

Atin Promotions & Advertising

May 2017 - Dec 2019 (2 years 7 months)

Delivered integrated marketing campaigns for marquee clients and built C-suite relationships, exceeding revenue targets (250% year 1, 400% year 2) through strategic execution and market penetration.

Account Management Integrated Marketing Sales Forecasting Client Relationships Campaign Execution BTL ATL Revenue Growth Key Account Management

Business Development Executive

AG Impulse – IT & Training

Aug 2016 - Apr 2017 (8 months)

Supported business development activities for IT and training services, focusing on lead generation and client outreach to expand market presence.

Business Development Lead Generation Sales Support Proposal Development Market Research

Service Engineer

Microland Limited

Jan 2015 - Sep 2016 (1 year 8 months)

Performed service engineering duties supporting enterprise IT/GE projects, handling installation, maintenance, and technical support to ensure operational reliability.