Looking for a job

Sanjeev Kumar

@sanjeevkumar22

Message

Acquisition lead at LoveLocal, driving data-led customer growth and improving acquisition campaign performance.

India

Message

At LoveLocal, I lead customer acquisition initiatives through data-driven marketing strategies. I plan and optimize digital campaigns and work with product and design teams to improve funnel performance.

As Senior Manager – Growth & Retention at LoveLocal, I developed acquisition and retention strategies, improved app engagement, and drove revenue growth through targeted campaigns.

At Dunzo, I created growth strategies to acquire users, increase engagement, and grow orders. In one year, the customer base increased by 10x and revenue by 8x.

At Bounce, I optimized paid media campaigns across Google Ads, Facebook, and Instagram, contributing to higher sales and app downloads. Earlier, I worked on digital marketing at Colive and Hooduku IT Solutions, including SEO, lead generation, and website conversion improvements.

Experience

Work history, roles, and key accomplishments

Current

Associate Lead – Acquisition

Current

LoveLocal

Oct 2025 - Present (11 months)

Lead customer acquisition initiatives with a focus on driving growth through data-driven marketing strategies. Plan, execute, and optimize acquisition campaigns across digital channels to improve funnel performance.

Customer Acquisition Growth Marketing Performance Marketing Data Analysis Digital Marketing Campaign Optimization Cross Functional Collaboration

Senior Manager – Growth & Retention

LoveLocal

Sep 2023 - Sep 2025 (2 years)

Developed and executed customer acquisition and retention strategies to drive growth and loyalty. Improved app engagement and drove revenue growth through targeted campaigns and retention strategies.

Customer Retention Growth Marketing CRM App Engagement User Experience Team Leadership Revenue Growth

Growth Marketing Manager

Dunzo

May 2020 - Aug 2023 (3 years 3 months)

Created and executed growth strategies to acquire users, increase engagement, and grow orders. Improved conversion rates through experimentation and optimization, and increased customer base by 10x and revenue by 8x in one year.

Growth Marketing User Acquisition Conversion Rate Optimization A B Testing Data Analysis Market Research Team Leadership

Performance Marketing Manager

Bounce

Dec 2018 - Apr 2020 (1 year 4 months)

Built customer acquisition and sales-growth plans through online advertising. Increased sales by 30% and reduced customer acquisition costs by 20% through paid-media optimization.

Performance Marketing Paid Media Google Ads Facebook Ads Instagram Ads Display Advertising Data Analysis Partnership Management

Assistant Manager – Digital Marketing

Colive

May 2017 - Nov 2018 (1 year 6 months)

Led digital marketing initiatives focused on brand awareness, customer acquisition, and lead generation. Increased website traffic by 40% and leads by 25% in the first year.

Digital Marketing SEO Lead Generation Brand Awareness Team Management Market Research Analytics

Digital Marketing Specialist

Hooduku IT Solutions

Jun 2015 - Apr 2017 (1 year 10 months)

Managed paid search, display, and social media campaigns, including Google Ads and social advertising. Contributed to a 40% increase in website traffic and a 25% rise in online conversions.

Paid Search Display Advertising Social Media Marketing Google Ads SEO Keyword Research Content Creation Analytics