Yash Sharma

I’m a BBA graduate and Marketing Analyst with 1+ year of hands-on experience in social media marketing, digital content creation, and marketing analytics. I translate performance data into actionable strategy, with a strong focus on KPI reporting and stakeholder-ready insights.

In my role as a Social Media Marketing Analyst at Fluid.in, I managed end-to-end social media strategy across Instagram, Facebook, and LinkedIn—from content planning and scheduling to community engagement and performance analysis. I tracked core marketing KPIs (engagement rate, impressions, reach, and follower growth) and delivered weekly performance summaries with recommendations.

I also strengthened growth through structured competitor research, trend analysis, and hashtag optimization to refine content strategy for improved organic reach. I built and maintained monthly content calendars aligned with campaign goals, product launches, and seasonal promotions, coordinating closely with design and product teams to keep execution consistent.

Beyond campaigns, I designed digital assets using Canva and Adobe Creative Suite while supporting cross-functional teams during launches and post-campaign reviews. I’m actively upskilling in product marketing and GTM strategy, and my Tata iQ (Tata Group) data analytics simulation reinforced my ability to perform exploratory data analysis with GenAI tools, propose no-code predictive modeling logic, and develop an ethical, regulation-aware AI-driven collections strategy.