YASHASWI PATEL

I’m a strategic marketing analyst with 3+ years of experience across B2B, D2C, and global enterprise environments. I build performance-driven strategies that turn analytics into action—optimizing campaigns, improving lead flow, and strengthening measurement.

Across my roles, I’ve owned campaign analytics, workflow governance, and cross-platform reporting. I’ve built structured performance dashboards and reporting frameworks using tools like Google Analytics, Power BI, SQL, Excel, Hootsuite, and internal analytics to keep stakeholders aligned with pipeline and revenue goals.

I’ve delivered measurable growth through structured experimentation and CRM workflow design—scaling organic traffic (+40%), increasing inbound lead generation (+35%), and driving high-ROAS campaigns. In LinkedIn, Meta, and multi-channel programs, I’ve improved conversion tracking using Zoho & Salesforce and repeatedly refined targeting through cohort and channel analysis.

From early-stage growth ownership at Elixir Creations to enterprise marketing at American Air Filters and Grant Thornton support, I’m energized by tight execution, clear data signals, and cross-functional collaboration. I enjoy taking end-to-end responsibility for performance marketing, website/CMS work, and conversion improvements—so results compound over time.