Aysha Saifi
@ayshasaifi
I turn market, customer, and performance data into actionable business and growth decisions.
IndiaWhat I'm looking for
I've supported MailArmor.ai's market entry at Protecte Technologies through ICP research, competitor analysis, GTM planning, product positioning, and website-flow strategy. I translate business goals into product, website, campaign, and growth requirements for leadership, sales, development, and marketing teams.
At Eqvista, I used market research, SEO, analytics, and product marketing to improve website traffic by 15% in three months, increase social engagement by 30%, and contribute to 35% organic traffic growth. My work included analyzing customer behavior, conversion signals, content gaps, keyword opportunities, and campaign performance to guide measurable improvements.
Across six years in growth, content, and digital marketing, I've built data-backed strategies, coordinated cross-functional execution, and used insights to improve customer journeys, lead funnels, and business outcomes. I'm now focused on bringing my requirement gathering, stakeholder management, market analysis, and data-backed decision-making to a Business Analyst role.
Experience
Work history, roles, and key accomplishments
Business Analysis & Stakeholder Coordination
• Translated business goals into product, website, campaign, and growth requirements for leadership, sales, dev, and marketing teams.
• Aligned business needs, product capabilities, customer pain points, priorities, and execution plans across cross-functional teams
• Created business documentation, campaign briefs, website flow inputs, user journey not
Professional development
Career Break
Jun 2025 - Aug 2025 (2 months)
For 3 Months, I took a strategic career break to focus on professional development. During this time, I pursued various certifications in marketing, which helped me deepen my expertise in the latest industry trends and tools. I also dedicated significant effort to honing my communication skills, an area I believe is crucial for translating complex strategies into clear, compelling messages for cli
Business Research & Product Marketing
• Developed data-backed content, GTM, & product marketing strategies based on market needs, customer behavior, and business goals.
• Conducted competitor research, keyword analysis, content gap analysis, and audience research to identify growth opportunities.
• Collaborated with internal teams to align campaigns, content, & product messaging with customer pai
Worked as Marketing Associate at Eqvista.
Data-Driven Content Strategy & Execution
Developed high-converting content strategies aligned with both short-term KPIs and long-term brand growth, increasing organic traffic by more than 40% within 8 months.
Spearheaded cross-functional collaboration with marketing teams to optimize website content, UX, and layout, improving average session duration.
Social Media & Community Growth
Built social
Social Media Marketing Specialist/Digital Marketing
Feb 2020 - Jul 2021 (1 year 5 months)
Social Media Management & Growth
Managed 12+ social media accounts (primary brand + 10 startup program accounts) across platforms, increasing total follower base by 35% in 4 months.
Developed and executed platform-specific content strategies, improving average engagement rate by 25% through:
Facebook post boosting with targeted audience segmentation
A/B tested post formats (carousels vs. single im
Worked as Digital Marketing Intern at Life of line.
Education
Degrees, certifications, and relevant coursework
Shyam Lal College, Delhi
Bachelor's degree, Economic honrs
2015 - 2018
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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