Open to opportunities

Shaasha B

@shaashab

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Dynamic MBA student specializing in Marketing Management and Business Analytics.

India

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What I'm looking for

I am looking for a role that fosters innovation and offers growth opportunities in marketing analytics.

I am a dynamic MBA student specializing in Marketing Management and Business Analytics, with a proven ability to combine strategic thinking, creativity, and data-driven insights. My academic journey has equipped me with the skills to execute effective marketing strategies, craft impactful email campaigns, and leverage technology to address complex business challenges. I am passionate about working in global organizations, focusing on innovation and cross-cultural communication.

Throughout my education, I have developed a strong foundation in digital marketing and analytics, with hands-on experience in projects such as content marketing strategy development for Chanel and competitive analysis for Burberry. My technical skills include R programming, SQL, and Google Analytics, which I have utilized to enhance decision-making through data-driven insights. I am eager to contribute my analytical mindset and creative approach to marketing challenges in a dynamic work environment.

Experience

Work history, roles, and key accomplishments

SEO Strategy Development

Small Business

May 2023 - Jun 2023 (1 month)

Optimized SEO strategies for small businesses using Google Workspace tools, increasing online visibility and traffic.

SEO Google Workspace Optimization Digital Marketing

Market Segmentation Analysis

Apple

Apr 2023 - May 2023 (1 month)

Conducted market segmentation research to identify targeted marketing strategies for different iPhone user groups based on demographic and psychographic data.

Market Segmentation Data Analysis

Sales Forecasting

Walmart

Mar 2023 - Apr 2023 (1 month)

Used statistical techniques to create sales forecasts and identify trends for Walmart's retail business, enhancing decision-making with data-driven insights.

Sales Forecasting Data Analysis Statistical Techniques

Competitive Analysis & Positioning

Burberry

Feb 2023 - Mar 2023 (1 month)

Conducted an in-depth competitive analysis and market research to enhance Burberry's market share in luxury fashion, analyzing demographic and psychographic data.

Market Research Competitive Analysis Data Analysis

Content Marketing Strategy Development

Chanel

Jan 2023 - Feb 2023 (1 month)

Developed a content marketing plan targeting high-end consumers using insights from data analytics, focusing on social media engagement and brand positioning.

Content Marketing Data Analytics Social Media Branding Marketing Strategy

Education

Degrees, certifications, and relevant coursework

Graphic Era Hill University

Master of Business Administration, Business Administration

2024 - 2026

Pursuing a Master of Business Administration with a specialization in Marketing and Business Analytics, focusing on strategic marketing and data-driven decision-making.