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seema dhanu

@seemadhanu

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Marketing Analyst using digital marketing and product analytics to turn consumer insights into measurable growth.

India

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What I'm looking for

I’m looking for a role that blends digital marketing, brand strategy, and product analytics—where I can use consumer insights to improve campaigns and product outcomes through strong stakeholder collaboration.

I’m a results-driven Marketing Analyst with 3.9+ years in consumer-centric roles across digital marketing, brand management, and product analytics. I translate market trends and consumer behaviour insights into actionable strategies, supported by an MBA in Marketing (GPA 9.39/10) and measurable outcomes like a 33% lead conversion rate through targeted LinkedIn campaigns.

In my recent role as a Business Analyst at MyNextHire, I conducted user research and competitive analysis to shape product features, collaborated with Product Managers and CS teams to address pain points, and used Balsamiq to create wireframes and solution prototypes. Earlier, I led LinkedIn-based lead generation at G Square Techsystem, managed outreach messaging and sales-funnel communication, and reported performance in Excel—bringing buyer journey assets like product videos into the process.

Experience

Work history, roles, and key accomplishments

Business Analyst

MyNextHire (AI Enabled Enterprise ATS)

Jan 2023 - May 2023 (4 months)

Conducted user research and competitive analysis to define product features aligned with market and consumer needs. Collaborated with product and customer-facing teams to scope user stories and present data-backed enhancements.

User Research Competitive Analysis Product Requirements Wireframing Prototyping Balsamiq

Marketing & Sales Intern

G Square Techsystem Pvt Ltd

Jul 2020 - Sep 2020 (2 months)

Spearheaded LinkedIn-based lead generation for the company’s RPA product, driving a 33% lead conversion rate. Managed outreach messaging, tracked leads in Excel, and supported client engagement with marketing and sales communications.

LinkedIn marketing Lead Conversion Brand Messaging Client Engagement Lead Management Reporting Excel Product Video and Technical Content Support

Senior Engineer (Networking)

Vodafone Idea Pvt Ltd

Mar 2016 - Aug 2019 (3 years 5 months)

Coordinated with architects, R&D teams, and third-party vendors to align technical solutions with business goals. Handled L3-level issue resolution, produced knowledge management and RCA reports, and evaluated emerging technologies for continuous product improvement.

Cross Functional Collaboration Knowledge Management Vendor coordination