Abhay Mishra

I’m a results-driven Marketing Analyst with hands-on experience in go-to-market strategy, campaign performance analysis, budget management, and CRM-driven growth. I translate data into actionable insights across B2B and B2C funnels, using tools like Google Analytics, Power BI, Salesforce CRM, and Google-based marketing channels.

At Zumble Design, I engineered end-to-end GTM frameworks for 3 client product launches—mapping ICP segments, positioning, channel mix, and messaging strategy. I analyzed performance across LinkedIn, Instagram, and Facebook, then identified optimization levers that delivered 30%+ engagement growth and 25% follower increase in 60 days, while also improving campaign-audience alignment by 15% and reducing wasted ad spend. I built weekly performance dashboards tracking CPL, CTR, and ROAS to enable data-driven budget reallocation.

I also built momentum through influencer and growth marketing work at The SFX Company, designing campaigns across Instagram and YouTube that boosted brand visibility by 40% and increased website traffic by 22%. I sourced and onboarded 15+ influencers based on performance criteria, tracked influencer ROI and attribution, and helped improve audience retention by 18%. Earlier, I led marketing and production for the first TEDx event at Amity Lucknow, supporting 300+ attendee turnout—so I’m ready to bring both analytical rigor and execution discipline to a remote Marketing Analyst role with a US-based organization.