Karina Karki
@karinakarki
Marketing Analyst and digital marketing executive helping brands grow through data-driven social media and Meta lead campaigns.
IndiaWhat I'm looking for
I’m a Marketing Analyst and Digital Marketing Executive with a data-driven approach to helping brands grow through what makes people “click, engage, and connect.” I combine creative execution with analytics to improve content and advertising outcomes.
In my digital marketing work, I create social media content and support on-site photo/video creation while using trend analysis to stay relevant. I plan and publish engaging posts, uncover audience engagement insights, and run and optimize Meta ads for lead generation.
I also bring additional experience in growth accounting and business operations, tracking insights and performance metrics and using data to improve results. I’ve collaborated closely with sales and marketing teams to create content that converts attention into inquiries.
Alongside marketing, I’ve built strong QA and research discipline—reviewing content for accuracy, quality, and relevance and using AI tools and multiple research sources to streamline workflows. I enjoy turning information into clear decisions that strengthen user experience and campaign impact.
Experience
Work history, roles, and key accomplishments
Sales & Marketing Intern
Amity University
Apr 2021 - May 2023 (2 years 1 month)
Supported admissions and outreach by managing student lead data, connecting with prospective students through calls, and tracking responses to improve conversions. Assisted with campaign support and sales/marketing financial tracking including invoices, reconciliations, and reporting.
Marketing Analyst
Future Homes Pvt Ltd
Created social media content for real estate projects, managed on-site photo/video creation, and performed trend analysis. Planned and optimized Meta ads for lead generation and used performance metrics and AI tools to improve engagement and campaign results.
Social Media & Marketing Analyst
Cafe Atlas, Stay Atlas
Managed multiple social media accounts and analyzed performance to support data-driven marketing decisions. Evaluated content trends, coordinated influencer campaigns, and used analytics platforms and AI tools to improve engagement and reporting.
Education
Degrees, certifications, and relevant coursework
Amity University Mumbai
Bachelor of Business Administration, Marketing
2023 - 2026
Pursuing a Bachelor’s in Business Administration with a focus on Marketing at Amity University Mumbai (08/2023–06/2026). Conducted research on trends using AI tools and analyzed content and audience interests to identify relevant insights.
St. James Junior College
Arts
2021 - 2023
Studied Arts at St. James Junior College in Jalpaiguri, West Bengal (04/2021–05/2023).
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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