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Amanpreet Kaur

@amanpreetkaur3

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Marketing analyst specializing in SEO-driven content and data-led B2B growth.

India

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What I'm looking for

I seek a role where I can apply SEO-led content and data-driven marketing to grow product engagement, collaborate cross-functionally, and drive measurable impact in a growth-oriented team.

I am a marketing analyst with four years of experience using data and analytics to shape marketing strategy, boost engagement, and improve ROI. I focus on SEO-driven content, B2B SaaS marketing, and measurable campaign execution.

I've driven platform engagement growth through targeted email programs, implemented technical SEO and schema markup for improved search visibility, and led product positioning with brand collaterals and website content. I collaborate across design and product teams to produce user-centric copy and marketing assets.

I bring hands-on experience with tools like HubSpot, SendGrid, Google Analytics, and Figma, plus a track record managing content calendars, influencer relationships, and multi-region university outreach to support demand generation and user retention.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Analyst

Current

VMock India Pvt. Ltd

Apr 2024 - Present (1 year 9 months)

Drove platform engagement 20% via email marketing and refined messaging and segmentation using HubSpot and SendGrid while leading product positioning and brand collaterals for global university partnerships.

Email Marketing HubSpot Sendgrid Product Positioning Analytics

Technical SEO Writing Specialist

Simplified Marketing LLC

Feb 2025 - Jul 2025 (5 months)

Built B2B content using buyer persona insights and ICP formation, implemented schema markup and technical SEO to increase search visibility for manufacturing and service-based clients.

Technical SEO Content Strategy B2B Marketing Personas

UX Copy Strategist

Flipkart Internet Private Limited

Nov 2023 - Apr 2024 (5 months)

Drafted user-centric copy across web and mobile, contributed to Figma design visualizations, and optimized cross-platform communications (including WhatsApp) for regional relevance.

UX Writing Figma Cross‑Platform Communication Mobile Copy Localization A B Testing Push Notifications Content Design

Senior Content Strategist

The Tech Tales Interactive LLP

Aug 2021 - Oct 2023 (2 years 2 months)

Led content strategy and calendars, performed keyword research and analytics-driven optimizations, and managed influencer and freelance contributors to increase content visibility and engagement.

Content Strategy SEO Keyword Research Analytics Influencer Management

Content Developer

Cereble

Oct 2020 - Jan 2021 (3 months)

Created marketing collateral including newsletters, brochures, case studies and executed content strategy for a product crowdfunding phase on Indiegogo in collaboration with designers and product marketers.

Content Development Copywriting Crowdfunding Content Newsletters Case Studies Cross Functional Collaboration Product Marketing

Education

Degrees, certifications, and relevant coursework

S.G.T.B. Khalsa College (University of Delhi)

Bachelor of Commerce, Marketing

2018 - 2021

Grade: 6.67/10

Completed a Bachelor of Commerce with a marketing specialization, focusing on commerce fundamentals and marketing principles, graduating with a CGPA of 6.67/10.