NAGA SULOCHANA DEVI THOTA

I’m an MBA graduate specializing in Marketing & Business Analytics, with internship experience supporting digital campaigns, customer engagement, and marketing operations. I focus on turning campaign data into clear reporting and actionable insights that help teams make better decisions.

In my recent role as a Social Media Analyst Intern at AI Marketing Lab, I managed digital content across LinkedIn and Instagram and analyzed KPIs like impressions, reach, CTR, engagement rate, and audience growth using Excel and Power BI. Through data-driven content optimization and audience segmentation, I helped improve audience reach by 20% and delivered weekly performance reports with optimization opportunities.

Earlier, as a Marketing Operations Intern at ProEves, I supported customer engagement tracking, operational reporting, and workflow analysis in Excel. By collaborating with cross-functional teams, I contributed to reducing response time by 15%, and I used data analysis to identify process improvement opportunities that enhanced customer experience.

Before that, I worked as a Marketing Executive Intern at JyothiOrganization, supporting digital campaign execution and audience targeting. I increased customer engagement by 25% through campaign coordination and content performance improvements, while also conducting market research and monitoring campaign metrics to recommend optimizations. I’m passionate about using online marketing platforms and data-driven thinking to drive measurable business growth.