Looking for a job

Yashika Bansal

@yashikabansal1

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I build GTM, demand generation, and lifecycle engines that convert audiences into enterprise pipeline and retention.

India

Message

What I'm looking for

I'm looking to build and scale GTM, demand generation, lifecycle, and product growth programs where I can own the stack from campaign execution to data-driven decisions.

At PayU Finance (LazyPay), I own repeat and retention strategy for Buy Now Pay Later and Gift Card portfolios serving 1M+ users. I build lifecycle automation in CleverTap and HubSpot, optimize campaigns across email, WhatsApp, SMS, and in-app channels, and use dashboards to improve targeting—cutting CAC by 8% and lifting campaign conversion by 25%.

Previously, as Convrse.ai’s first growth hire, I built its 0→1 B2B GTM playbook and helped bring in its first 25 enterprise clients in three months. I’ve generated demand through SEO, content, outbound, buying-intent signals, and creator communities, while turning MQLs into demos within 10 working days.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager - Growth & Marketing

Current

PayU Finance (LazyPay)

Apr 2026 - Present (5 months)

Owned end-to-end repeat and retention strategy for LazyPay's Buy Now Pay Later and Gift Card portfolios, managing a 1M+ user base. Built CRM automation in CleverTap and HubSpot, tracked metrics via dashboards, and improved campaign conversion by 25% through A/B testing.