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ANKIT CHAWLA

@ankitchawla

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I build lifecycle growth systems that improve retention, conversion, and revenue at scale.

India

Message

What I'm looking for

I'm looking to lead growth, lifecycle, retention, and CRM strategy for consumer internet products, partnering closely with product and data teams to build scalable personalization, experimentation, and engagement systems.

I've led lifecycle growth for Paytm, OTTPlay, Lionsgate, and ZEE5, building CRM programs that turn user behavior into measurable retention, engagement, and revenue outcomes.

At Paytm, I own lifecycle strategy for 50M+ DTH and Utilities users. I grew DTH revenue by 20%, expanded Paytm/BBPS market share by 15%, scaled bank-offer adoption by 500%, and built experimentation frameworks that reduced user drop-off by 12%.

At OTTPlay, I built the retention and engagement function from the ground up across a 500K–2M subscriber base, improving active consumer retention by 65% and content consumption by 20% across mobile and Connected TV. Earlier at Lionsgate and ZEE5, I built personalized, cohort-based lifecycle journeys that improved conversion, acquisition, watch time, and campaign CTR.

I work at the intersection of product, data, and marketing—leading cross-functional teams, shaping roadmaps, and using CRM, segmentation, experimentation, and personalization to make growth repeatable across consumer internet products.

Experience

Work history, roles, and key accomplishments

Current

Senior Growth Manager

Current

Paytm

Jul 2023 - Present (3 years 1 month)

Owned lifecycle strategy for 50M+ users across DTH and Utilities categories, orchestrating omnichannel CRM journeys. Grew DTH category revenue by 20% and scaled bank offer adoption by 500% through product-integrated campaigns.

SQL Tableau Mixpanel CleverTap Optimove A B Testing Lifecycle Marketing User Segmentation Product Marketing Strategy Go To Market Strategy Experimentation Marketing Analytics Cross Functional Stakeholder Management Prompt Engineering

Retention & Engagement Lead

HT Media Labs (OTTPlay)

Apr 2024 - Nov 2024 (7 months)

Led a CRM team of 2 as the sole lifecycle owner at OTTPlay, building the retention and engagement function from the ground up. Designed end-to-end omnichannel lifecycle journeys and improved active consumer retention by 65%.

Central Growth Manager

Paytm

Jul 2023 - Apr 2024 (9 months)

Led a virtual cross-functional pod spanning product, analytics, and category teams, coordinating growth initiatives across Recharges, Deals, and Referral programs. Drove ~10% month-on-month engagement growth and reduced campaign acquisition costs by 30%.

SQL Tableau Mixpanel CleverTap Mo Engage Optimove A B Testing Lifecycle Marketing User Segmentation Product Marketing Strategy Go To Market Strategy Experimentation Marketing Analytics Cross Functional Stakeholder Management Prompt Engineering

Senior Manager, Customer Lifecycle Marketing

Lionsgate

Mar 2022 - Jul 2023 (1 year 4 months)

Sole owner of the CRM function for Lionsgate's SVOD product across India and Southeast Asia, building lifecycle strategy and campaign infrastructure. Built a dynamic personalisation model that improved conversion rates by 30%.

Engagement Manager, App Marketing

ZEE5

Nov 2020 - Mar 2022 (1 year 4 months)

Managed a team of CRM specialists while owning end-to-end lifecycle marketing for ZEE5's 50M+ user base. Increased watchtime and platform engagement by 30% and built the first cohort-based automated lifecycle program, improving campaign CTR by 40%.

Marketing Analyst

Facebook

Nov 2019 - Mar 2020 (4 months)

Designed lifecycle campaigns for Facebook FaithHub and Learning Lab, contributing to a Giving Tuesday initiative that raised $120M in donations. Optimised conversion across ads, emails, and landing pages, improving CTR by 65%.

Project Researcher Business Strategy

Airbnb

Sep 2019 - Nov 2019 (2 months)

Partnered with product and research teams to improve host listing verification, achieving 95% assessment accuracy. Collaborated cross-functionally with global market managers to address region-specific requirements.

Marketing Associate

Porfura

Jun 2019 - Nov 2019 (5 months)

Built and executed end-to-end digital campaigns across email, paid ads, and organic social, improving brand visibility by 20%. Designed and analysed A/B tested email campaigns using Google Analytics and Hootsuite, improving conversion rates by 25%.

Application Developer Associate

Accenture

May 2016 - Jul 2017 (1 year 2 months)

Member of the UI development team responsible for building the point-of-sale application for Sprint Telecom. Collaborated with Business Analyst, Quality Assurance, and Project Management teams for effective testing and delivery.