nikhil Srivatsan

Scaled organic revenue 10X in 9 months by building the SEO function from scratch and improved website conversion rate by 25% through CRO experimentation. Built WhatsApp CRM journeys generating 10% of total revenue and grew an affiliate channel from zero to INR 5L in 6 months.

Reduced CAC by 50% and improved retention by 25% through lifecycle campaigns and attribution. Led a 5-member team to a 50% improvement in bottom-funnel conversion and managed influencer marketing, achieving 15% MoM social follower growth.

Doubled organic traffic in one year through SEO initiatives and improved CTR by 100% via A/B testing on Google and Meta Ads. Oversaw ATL and BTL campaigns that increased brand search volume by 50%.

Led retail activations and in-store visibility programs, increasing sales by 15% MoM. Managed a team of 100+ and launched a WhatsApp sales channel contributing 15% of total sales.

Ongoing Advanced Growth Leadership program focusing on team building, product-marketing alignment, and execution frameworks.

Bachelor of Engineering Technology in Mechanical Engineering from PES Institute of Technology, completed in 2017.

Completed the Growth Marketing Program, covering experimentation, CAC-LTV alignment, and retention frameworks.