Looking for a job

Yangchen Lachungpa

@yangchenlachungpa

Message

I drive enterprise CPG and retail-media growth through consultative sales and strategic partnerships.

Canada

Message

What I'm looking for

I'm looking to lead enterprise sales, partnerships, and go-to-market growth for digital media, retail media, CPG, or consumer businesses.

At Social Nature, I own a seven-figure quota and lead full-cycle enterprise sales for digital retail-activation campaigns, growing relationships with brands including Nestlé, Unilever, and SmartyPants. I also shape go-to-market strategy, pricing, packaging, agency partnerships, and product launches.

I've scaled growth across CPG, retail media, marketplaces, and DTC businesses—from 87% YoY retail-media growth at Because Animals to a $2M revenue run-rate at Chai Point. Earlier, I led supply growth at HomeLane and revenue planning for a $45M PepsiCo India profit center.

Experience

Work history, roles, and key accomplishments

Current

Partnerships Director

Current

Social Nature

Apr 2022 - Present (4 years 5 months)

Carried a 7-figure annual quota for 4 consecutive years, driving new business and consultative solution selling. Owned the full sales cycle and led go-to-market strategy, including ICP segmentation and pricing optimization.

Enterprise Sales Consultative Selling New Business Development Full cycle Sales Strategic Partnerships Pipeline Management Forecasting ICP Strategy Pricing Strategy Account Management Salesforce HubSpot

Growth Marketing Manager

Because Animals

Apr 2021 - Mar 2022 (11 months)

Planned and optimized digital advertising campaigns across Amazon and Petco retail media, driving 87% YoY growth in retail performance. Executed full-funnel paid media across Meta, Google Search, and affiliate networks, delivering 112% YoY growth in top-of-funnel performance.

Digital Advertising Display Advertising Search Advertising Sponsored Product Ads Retail Media Amazon Petco Paid Social Meta Google Ads Affiliate Networks Audience Targeting A B Testing Conversion Rate Optimization Mixpanel Google Optimize

Independent Sales & Growth Consultant

Self Employed

Dec 2018 - Feb 2021 (2 years 2 months)

Advised B2B and DTC startups on pipeline growth and go-to-market. Led full sales cycles for KitchenMate and managed demand generation for Explorer Hop.

Sales Growth Strategy Go To Market Demand Generation Paid Social Search Advertising Email Marketing B2B Outreach Cold Outreach Referral Programs

SVP, Growth

HomeLane

May 2017 - Mar 2018 (10 months)

Led a team of 4 to scale marketplace supply 4x in 3 months, removing the company's primary growth bottleneck. Partnered with the tech team to launch an AR design tool.

Growth Strategy Team Leadership Marketplace Scaling Design Tools Cross Functional Collaboration

VP, Marketing

Chai Point

Aug 2014 - Apr 2017 (2 years 8 months)

Owned P&L for DTC food delivery and CPG, scaling the business unit to a $2M revenue run-rate in 12 months. Managed a $4M marketing budget across B2B, retail, DTC, and CPG, and launched tea-as-a-subscription for SMBs.

Marketing Strategy P&L management Budget Management B2B Marketing Retail Marketing DTC Marketing CPG Marketing Subscription Business Team Leadership

General Manager, Sales Development

PepsiCo India

Led revenue planning and execution for a profit center generating $45M, managing a $10M marketing budget. Presented business plans for C-suite approval and was recognized as a top-performing national sales leader.

Sales Leadership Revenue Planning Budget Management Executive Presentation Sales Strategy