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Bruce Li

@bruceli917

Message

I am a senior consumer & technology sales marketing leader in multiple industries

Canada

Message

Executive leadership

Senior sales leader with 15+ years’ experience in global product/solution sales, new business development, new market penetration, key account management; Go-To-Market strategy, product portfolio management, commercial pricing strategy, marketing & trade marketing, branding, market landscape competition analysis.

International business protocol

Analytical, quick learner, self-motivated, humble, detail/result oriented, advocating a “just do it” philosophy with a consistent success/career progress in FMCG, Telecom, Start-up, Home Appliance industry in North America, Europe & Asia market.

Experience

Work history, roles, and key accomplishments

Current

Country Sales & Marketing Director

Current

RELX International

Jun 2021 - Present (5 years)

• Design, manage, execute CA SP & ABP
• Deliver FIN targets – SI, SO, Inventory; SP, FCST; S&M; CP, ROI
• Design, manage CA pricing strategy & value chain
• Draft, negotiate, execute all major KA contracts
• Develop GTM strategy; manage product portfolio & commercialization
• Plan, execute online/offline marketing, trade market activities
• Actively monitor local market competitive landscape

Sales Strategy Business Development B2B2C Distribution Key Account Management Go To Market Strategy Marketing Product Management Pricing Strategy Competitive Analysis

Key Account Director - Rogers

Huawei Technology Canada

May 2015 - Apr 2021 (5 years 11 months)

• Managed Rogers account BP, E2E sales, P&L, KSOs, CRM development.
• Led cross-functional teams to bid on 25 Rogers RFXs
• Signed Huawei-Rogers MPA (Master Purchase Agreement)
• Won Rogers Network Uplift Modernization project ($100M+ USD)
• Championed 10+ PoC lab trials/field tests
• Increased Rogers customer satisfaction by 4.4 ppt over 2 years; led the major competitor by 2.0 ppt.

Key Account Management Technical Solutions Business Growth Cross Functional Team Leadership Project Delivery Sales Strategy Development C Level Sales PoC Development Real Time Bidding RFP

Business Operation Manager

Huawei Technologies Canada

Mar 2012 - May 2015 (3 years 2 months)

• Led, drove, finalized Canada rep office ABP with HQ, incl. Sales, Rev, Profit, KPI target setup & breakdown.
• Acted as Program Director, localized & executed Huawei Sales Capability Development Program in Canada.
• Planned, organized, and executed 46 global/local major telecom conferences, seminars, and exhibitions.
• Fully engaged, organized 39 local Executive Summit and Huawei HQ Excs Visits.

Project Management Sales Planning Sales KPIs Trade Shows Executive Level Relationship Building