Looking for a job

Bruce Li

@bruceli917

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I am a senior consumer & technology sales marketing leader in multiple industries

Canada

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What I'm looking for

Executive leadership

Senior sales leader with 15+ years’ experience in global product/solution sales, new business development, new market penetration, key account management; Go-To-Market strategy, product portfolio management, commercial pricing strategy, marketing & trade marketing, branding, market landscape competition analysis.

International business protocol

Analytical, quick learner, self-motivated, humble, detail/result oriented, advocating a “just do it” philosophy with a consistent success/career progress in FMCG, Telecom, Start-up, Home Appliance industry in North America, Europe & Asia market.

Experience

Current

Country Sales & Marketing Director

Current

RELX International

Jun 2021 - Present (2 years 11 months)

• Design, manage, execute CA SP & ABP
• Deliver FIN targets – SI, SO, Inventory; SP, FCST; S&M; CP, ROI
• Design, manage CA pricing strategy & value chain
• Draft, negotiate, execute all major KA contracts
• Develop GTM strategy; manage product portfolio & commercialization
• Plan, execute online/offline marketing, trade market activities
• Actively monitor local market competitive landscape

Sales Strategy Business Development B2B2C Distribution Key Account Management Go To Market Strategy Marketing Product Management Pricing Strategy Competitive Analysis

Business Operation Manager

Huawei Technologies Canada

Mar 2012 - May 2015 (3 years 2 months)

• Led, drove, finalized Canada rep office ABP with HQ, incl. Sales, Rev, Profit, KPI target setup & breakdown.
• Acted as Program Director, localized & executed Huawei Sales Capability Development Program in Canada.
• Planned, organized, and executed 46 global/local major telecom conferences, seminars, and exhibitions.
• Fully engaged, organized 39 local Executive Summit and Huawei HQ Excs Visits.

Project Management Sales Planning Sales KPIs Trade Shows Executive Level Relationship Building

Key Account Director - Rogers

Huawei Technology Canada

May 2015 - Apr 2021 (5 years 11 months)

• Managed Rogers account BP, E2E sales, P&L, KSOs, CRM development.
• Led cross-functional teams to bid on 25 Rogers RFXs
• Signed Huawei-Rogers MPA (Master Purchase Agreement)
• Won Rogers Network Uplift Modernization project ($100M+ USD)
• Championed 10+ PoC lab trials/field tests
• Increased Rogers customer satisfaction by 4.4 ppt over 2 years; led the major competitor by 2.0 ppt.