Looking for a job

Mark Carnevale

@markcarnevale

Marketing executive at GHGSat who grew leads 126%, MQLs 57%, and bookings 76% through integrated campaigns.

At GHGSat, I lead marketing and partnerships across global markets, with autonomy over strategy, budget, and execution. I launched full-funnel campaigns that grew leads 126%, MQLs 57%, and bookings 76% year over year.

I use HubSpot for marketing automation and funnel tracking, and developed attribution analysis showing LinkedIn-influenced pipeline represented 39% of commercial pipeline. I also use AI tools in campaign planning, content creation, and performance monitoring.

At Lightspeed Commerce, I owned integrated marketing strategy for Retail and Restaurant POS solutions across North America. I revamped the event strategy, growing lead volume and efficiency by 70%, and developed sales enablement that improved the visits-to-SQL ratio by 50%.

At FreshBooks, I built B2B demand generation and partner marketing programs for SMBs, generating more than 11,000 MQLs across 20 campaigns in 2020. Earlier, at Driven (Thinking Capital) and Finastra (D+H Corporation), I led demand generation and product marketing work tied to loan funding, revenue, and sales enablement.

Experience

Work history, roles, and key accomplishments

Current

Director of Marketing & Partnerships

Current

GHGSat

Jan 2024 - Present (2 years 8 months)

Lead a team of 4-8 with full autonomy over strategy, budget, and execution, driving awareness, pipeline, and revenue growth across global markets. Architected and launched diversified full-funnel integrated campaigns achieving YoY growth of leads (+126%), MQLs (+57%), and bookings (+76%).

Demand Generation Integrated Campaigns Brand Strategy Content Strategy PR Events Sales Enablement Partnerships HubSpot Marketing Automation ABM AI Powered Marketing Tools Campaign Execution Budget Management Team Leadership

Director of Integrated Marketing, North America

Lightspeed Commerce

Jan 2022 - Dec 2024 (2 years 11 months)

Owned integrated marketing strategy for Retail and Restaurant POS solutions across North America, partnering with sales, growth, and product teams to drive pipeline, adoption, and customer expansion. Revamped trade show and event strategy with structured ROI metrics, achieving +70% YoY growth in lead volume and efficiency.

Integrated Marketing Trade Fair Strategy Event Marketing Sales Enablement Customer Marketing Content Marketing Ecommerce Inventory Management ROI Analysis Team Leadership

Director, B2B and Partner Marketing

FreshBooks

Jan 2020 - Dec 2021 (1 year 11 months)

Built and led B2B demand generation and partner marketing programs for the SMB segment across paid, content, intent-based targeting, inbound, and partner channels. Generated 11K+ MQLs in 2020 across 20 distinct campaigns and drove +157% inbound calls, +500% leads, and +120% closed-won deals per month.

Demand Generation Partner Marketing Paid Media Content Marketing Intent led Targeting Inbound Marketing Webinars Conversion Rate Optimization Live Chat Team Leadership

Director of Marketing

Driven (Thinking Capital)

Jan 2018 - Dec 2020 (2 years 11 months)

Owned all demand generation across paid digital, SEO, trade shows, partnerships, and PR, with direct accountability to loan funding targets. Led paid digital programs generating approximately 10,000 MQLs annually, contributing directly to $40M in annual loan funding.

Demand Generation Paid Media SEO Trade Shows Partnerships PR Team Building Budget Management

Senior Director, Product Marketing

Finastra (D+H Corporation)

Jan 2015 - Dec 2018 (3 years 11 months)

Owned product marketing, positioning, messaging, and sales enablement for the North American Lending Solutions Group. Generated 15-25% incremental revenue through a product bundling GTM launch and built content and webinar strategy generating 1K+ MQLs annually.