Open to opportunities

Yamach Kanfash

@yamachkanfash

Message

I lead automotive brand training and sales enablement across dealerships.

Saudi Arabia

Message

What I'm looking for

I’m looking to grow brand performance by building training frameworks, coaching sales teams, and using CRM-driven KPIs to improve customer journeys and revenue in an automotive-focused organization.

I’m a Strategic Brand Training & Development Manager with over 18 years of experience across the automotive and retail sectors, building structured training frameworks and aligning brand strategy with dealership operations. I focus on turning product knowledge into measurable sales results through clear enablement and performance coaching.

In my current role, I’ve designed and implemented a brand training strategy across a dealership network, developed onboarding programs for sales and call center teams, and created product knowledge certification programs. I establish KPIs to measure training effectiveness and sales impact, while partnering with marketing and sales to standardize the customer journey experience.

Previously, I led sales coaching and product training at Renault Group, using SAP CRM to monitor customer pipeline and performance metrics, and supporting new model launches with structured training workshops. Across showroom and sales leadership roles, I’ve contributed to achieving and exceeding targets, mentoring new hires, improving customer satisfaction and retention, and strengthening operational excellence through field support and data-informed execution.

Experience

Work history, roles, and key accomplishments

Current

Brand Training & Development Manager

Current

Soueast (Head Office KSA)

Dec 2025 - Present (7 months)

Designed and implemented a brand training strategy across a dealership network, including onboarding and product knowledge certification programs. Established training KPIs and supported dealer performance through coaching and field visits.

Product Knowledge Sales Enablement KPIs Sales Coaching Team Leadership Performance Management

Sales & Training Specialist

Renault Group

Dec 2015 - Dec 2025 (10 years)

Led sales coaching and product training for showroom and call center teams, supporting new model launches through structured workshops. Used SAP CRM to monitor customer pipeline and performance metrics and helped drive dealership sales targets.

Sales Coaching Product Training SAP CRM Sales Pipeline Sales Metrics New Model Launch Training Sales Support Mentoring Team Leadership

Sales & Operations Manager

Leather&FashionCo.

Aug 2019 - Nov 2025 (6 years 3 months)

Managed sales operations and oversaw production workflow while developing go-to-market strategies and promotional campaigns. Maintained key client relationships and worked to improve customer retention.

Sales Operations Management Production Workflows Go To Market Strategy Marketing Campaigns Revenue Growth Client Relationship Management Customer Retention

Showroom Manager

Modacar

Jan 2013 - Jul 2019 (6 years 6 months)

Oversaw daily showroom operations and managed sales team performance, implementing sales strategies to increase monthly revenue. Handled inventory control and after-sales coordination to strengthen customer satisfaction and retention.

Showroom Strategy Sales Strategy Inventory Control Customer Satisfaction Customer Retention Team Leadership

Sales Executive

Faces (Shalhoub Group)

Mar 2007 - Dec 2012 (5 years 9 months)

Provided personalized customer consultation and managed a VIP client portfolio. Achieved sales targets through direct customer selling and relationship management.

Customer Consultation Sales Target Achievement VIP Client Management Customer Relationship Management Retail Sales