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Bassil Ali

@bassilali

Marketing and Brand Specialist at A&B Studio, transforming brands through identity, go-to-market strategy, and integrated campaigns.

Saudi Arabia

Message

At A&B Studio, I established a branding and marketing consultancy and delivered brand solutions across F&B, lifestyle, and wellness. I led end-to-end brand transformation projects, from visual identity to go-to-market strategy.

At Design Encyclopedia LLC, I designed and executed a full-funnel marketing strategy that increased inbound leads by 45% within six months. I also unified the brand identity and oversaw paid advertising, SEO, and a website UX revamp that boosted conversion rates by 30%.

Previously, I managed marketing for a portfolio of consumer brands at NMR Group, contributing to a 25% increase in annual sales and an 18% increase in customer retention. At Alnaghi Group and IKEA Riyadh, I worked across retail operations, eCommerce transformation, store experience, and customer loyalty.

Experience

Work history, roles, and key accomplishments

Marketing & Commercial

Design Encyclopedia LLC

Jan 2024 - Jan 2026 (2 years)

Designed and executed the full-funnel marketing strategy for an interior design startup, increasing inbound leads by 45% within the first 6 months. Built a unified brand identity and managed brand communications across social, digital, and offline channels.

Full Funnel Marketing Brand Identity Brand Communications Paid Advertising SEO Website UX Conversion Rate Optimization B2B Partnerships Customer Feedback Competitive Benchmarking

CEO

A&B Studio

Jul 2023 - Jan 2026 (2 years 6 months)

Established a branding and marketing consultancy, delivering strategic brand solutions across F&B, lifestyle, and wellness sectors. Led over 15 end-to-end brand transformation projects and increased client brand awareness by up to 60%.

Brand Strategy Brand Identity Go To Market Strategy Integrated Campaigns Influencer Partnerships Workshops Training

Brand Manager (Multi-Brand Portfolio)

NMR Group

Jan 2021 - Jun 2023 (2 years 5 months)

Managed full-spectrum brand marketing for 5+ consumer brands, driving consistent brand equity and increasing annual sales by 25%. Developed CRM-driven customer loyalty strategies resulting in an 18% increase in retention.

Brand Marketing Multi Brand Portfolio Management Cross channel Promotion Visual Merchandising Seasonal Campaigns CRM Customer Loyalty Consumer Behavior Analysis

Retail Operations & Sales Manager

Alnaghi Group

Jan 2019 - Dec 2020 (1 year 11 months)

Led multi-category retail operations (furniture, electronics, mobile), driving 20% YoY revenue growth through optimized merchandising and staffing. Oversaw eCommerce transformation, enabling online revenue to contribute 35% of total sales.

Retail Operations Sales Management Merchandising Staffing Localized Marketing In Store Activations Ecommerce Customer Engagement NPS Improvement

Store Manager

IKEA Riyadh

Mar 2013 - Dec 2018 (5 years 9 months)

Managed the flagship Riyadh store, achieving record-breaking sales performance and operational efficiency. Implemented store layout redesigns, enhancing shopper navigation and increasing average basket size by 22%.

Store Management Sales Performance Operational Efficiency Store Layouts Shopper Navigation Loyalty Campaigns Customer Satisfaction