At Keona Health, I built the marketing and onboarding functions for a patient-access and AI SaaS product. Marketing leads increased 152% year over year, with MQLs up 36% and demo requests up 35% in 2024.
I fed a sales-vetted lead fit score into Google Ads bidding, reducing cost per lead-score point by 25% as spend scaled. I also surveyed healthcare professionals on four message variants; the trust-first message won with 64%, and the company realigned its messaging around it.
Before Keona Health, I worked across software engineering, web analytics and project management, including projects for the Department of Defense, the Pentagon and the White House. At InvestorPlace Media, organic traffic rose 35% in the first year, and I replaced paid reporting and ad-management tools with Google Apps Script.

