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Yaw Konadu

@yawkonadu

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I lead global go-to-market campaigns, launches, and digital growth programs.

United States

Message

I've led global go-to-market campaigns and product launches at Culture Amp and Adjust, aligning product, marketing, sales enablement, and customer success teams to turn strategy into shipped work. At Adjust, I delivered three major 2024 product launches across web, campaign assets, sales enablement, and localization.

I've also owned marketing website roadmaps, SEO, CRO, and experimentation at Panther Labs and SolarWinds. I build practical marketing operations—from launch frameworks and AI-assisted workflows to intake systems, automation, and asset-management processes—that help teams move faster.

Experience

Work history, roles, and key accomplishments

Senior Marketing Program Manager

Culture Amp

Jan 2026 - Jun 2026 (5 months)

Served as Program Manager for the GTM Working Group, aligning cross-functional teams on go-to-market strategy and execution. Led GTM process improvement, developed campaign-management frameworks, and launched a Marketing Shared Drive Optimization Program.

Go To Market Strategy Program Management AI Tools ChatGpt Claude Gemini Glean Process Improvement Campaign Management SOPs

Marketing Project Manager

Adjust GmbH

Jan 2023 - Sep 2025 (2 years 8 months)

Oversaw execution of global integrated marketing campaigns and planned go-to-market for multiple product launches. Managed creative and web intake, and introduced automation to streamline campaign delivery.

Integrated Campaigns Go To Market Product Launch Website Updates Sales Enablement Localization Automation Project Management

Web Development Project Manager & Resource Manager

ICF Next

Sep 2022 - Jan 2023 (4 months)

Led website project management for federal clients, translating requirements into actionable plans. Managed resourcing and capacity across the practice, maintaining dashboards in Trello and Notion.

Web : Project Management Government Clients Resourcing Capacity Planning Trello Notion

Web Product Manager

Panther Labs

Dec 2021 - Jul 2022 (7 months)

Owned the marketing website roadmap and backlog, prioritizing growth initiatives. Led website development projects end to end and operationalized the SEO content pipeline.

Product Management Web Development SEO CRO A B Testing Roadmapping Content Pipelines

Web Project Manager & Web UX Delivery Manager

SolarWinds

Feb 2020 - Dec 2021 (1 year 10 months)

Executed global go-to-market strategies through the web, managing the web and UX intake queue. Drove full-stack initiatives and optimized SEO and UX across the product-page library.

Web : Project Management UX SEO Go To Market Intake Management Full Stack Initiatives

IT Project Manager

Netspend

Aug 2018 - Feb 2020 (1 year 6 months)

Helped launch the IT PMO, defining work-intake and project-designation processes. Scoped and prioritized project requests, managed concurrent projects in Jira, and coordinated PCI, SOC 1, and state audits.

IT Project Management PMO Jira PCI DSS SOC 1 Audit Coordination Stakeholder Communication