
WILLIAM CLAYTON
@williamclayton
I grow national and international B2B automotive accounts, channels, and private-label revenue.
What I'm looking for
At Holley Performance Products, I lead B2B growth for APR and Dinan across national retailers, distributors, e-commerce partners, specialty dealers, and international markets.
I delivered approximately $1.8M in incremental annual Euro revenue growth, grew top mid-tier international distributor accounts by about $800K, and expanded a national performance-parts account to $3.25M in 2025 revenue through a private-label program.
I've built sales teams, opened new business, managed account plans and commercial terms, and translated technical product needs into customer solutions across automotive, insurance, wireless, and retail.
Experience
Work history, roles, and key accomplishments
Lead B2B sales and account growth for APR and Dinan across national retailers, distributors, e-commerce partners, specialty dealers, and international markets. Delivered approximately $1.8M in incremental annual Euro revenue growth despite supply and channel constraints.
Recommended APR and Dinan products based on vehicle configuration, customer goals, budget, and installation requirements. Supported dealers and consumers with product selection, technical troubleshooting, and post-purchase issues.
Built new business through cold calling, digital leads, referrals, and outreach to existing customers. Managed opportunities from discovery and quoting through objection handling, close, and account service.
Prospected through outbound calls, internet leads, referrals, and local relationship building. Used Salesforce to manage leads, follow-up, customer activity, and sales opportunities.
Automotive Sales Consultant
Opelika Ford/Chrysler
Jan 2015 - Dec 2015 (11 months)
Generated vehicle sales opportunities through calls, email, online listings, social media, referrals, and showroom traffic. Handled customer needs discovery, vehicle presentation, negotiation, and follow-up through purchase.
Promoted from sales representative to store manager based on sales performance and customer service. Managed an indirect Verizon Wireless retail store with six sales representatives reporting directly.
Assistant Produce Manager / Certified Pharmacy Technician
Winn-Dixie
Jan 2005 - Dec 2008 (3 years 11 months)
Supported daily retail operations, inventory, merchandising, customer service, and new-hire training in both grocery and pharmacy settings.
Education
Degrees, certifications, and relevant coursework
Auburn University
Bachelor of Science, Business Administration
Pursued a degree in Business Administration with a focus on Marketing.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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