Wikid Franchise

Incubated the Compete Safe Youth Injury Prevention System and associated patents, overseeing IoT design to establish baselines, monitor competition events, and report post-event recovery data. Led concierge optimization, automation, and revenue generation.

Managed global accounts across all continents from a Southern California base and drove marketing infrastructure automation for print-on-demand, global training, and sales/marketing fulfillment. Closed a billion-dollar account sale well ahead of expected time frame by targeting Global Fortune 500 accounts via consultative C-suite sales.

Owned Impact Marketing's turnkey MRM solution focused on fulfillment and complex variable-data products for automated marketing collateral. Planned and managed data and cloud architectures including MRM, SaaS, customization, turnkey deployments, production logistics, and overall product management.

Implemented specialized digital and internet technology for a printing firm to create competitive advantage and move beyond commodity pricing. Conceived, designed, sold, and deployed marketing communications portals for large franchisors, including Coverall.

Consulting contract to assist strategic planning and build-out of a franchise-based executive recruiting firm. Designed sales/marketing strategy and strategic direction for an associate transitioning out of the corporate world.

Designed, planned, and deployed an intelligent Marketing-on-Demand platform with variable-data fulfillment for small and unique businesses. Negotiated and executed a major licensing franchise agreement with General Motors and built an online platform enabling local dealers to customize and drop-ship orders.

Architected a niche wireless interoffice facility (Dark Air) between telephone locations and led CLEC regulatory representation. Co-authored patents, secured spectrum, and led venture capital fundraising, full business plan development, and financial modeling.

Drove business development within the CLEC group and managed sales to carriers seeking collocation and circuits from Boston to NYC. Initiated and closed major CLEC business deals and managed vendor partners used to build collocation and fiber networks.

Supported growth of the first wholesale ISP network during the Internet Service Provider expansion. Built sites with marketing matrices and measurement for marketing leadership and helped develop software switching as an alternative to Nortel and Lucent.