Open to opportunities

whitney f goldman mensch

@whitneyfgoldmanmensc

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Dynamic digital executive driving transformative growth in e-commerce.

United States

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What I'm looking for

I am looking for a role that fosters innovation and allows me to drive growth through digital transformation.

I am a dynamic, award-winning digital leader with a proven track record of driving transformative growth across DTC, omnichannel, and wholesale e-commerce. My entrepreneurial vision combined with operational rigor has allowed me to deliver scalable, sustainable results. I excel at building and leading high-performing, cross-functional teams while fostering a culture of agility, innovation, and accountability.

Throughout my career, I have successfully aligned customer-centric digital strategies with business objectives to unlock new revenue streams and elevate the end-to-end customer experience. My recent role as Senior Vice President at Lenox Corporation has seen me architect and execute a long-range growth plan that is on track to deliver impressive CAGR figures across various channels. I have consistently driven significant growth and optimized digital experiences, demonstrating my ability to adapt and innovate in a rapidly changing market.

Experience

Work history, roles, and key accomplishments

Current

Senior Vice President, Digital & E-Commerce

Current

Lenox Corporation

Feb 2024 - Present (1 year 5 months)

Architected and currently executing a long-range growth plan, on track to deliver significant CAGR in wholesale e-commerce and DTC. Led a Shopify tech stack overhaul, implementing Boomi-based integrations to Microsoft Dynamics 365 and Manhattan WMS, while unifying all brand sites under one digital experience. Drove substantial YoY growth in DTC and wholesale e-commerce, boosted customer retention,

Digital Marketing Shopify Microsoft Dynamics 365 Customer Retention Team Leadership Growth Hacking

Head of Onsite Marketing, Merchandising & Experimentation, North America Retail

Amazon

Jul 2022 - Feb 2024 (1 year 7 months)

Owned Amazon.com cross-category shopping experiences and strategic roadmap supporting Prime Member acquisition and retention, and seasonal events. Accelerated marketing innovation through automated content, agile experimentation, and full funnel merchandising optimization across various platforms. Led cross-category onsite strategy for Holiday 2023, expanded personalized recommendation strategies,

Merchandise Personalization Content Strategy Funnel Optimization Strategic Planning

Vice President, Head of Global Digital, E-Commerce & CRM (bareMinerals)

Shiseido Americas Corporation

Jul 2020 - May 2022 (1 year 10 months)

Led global e-commerce, CRM, and digital innovation at bareMinerals, owning growth strategy and optimization across DTC, retail.com, pure play, and social commerce channels. Spearheaded CRM and loyalty transformation to drive customer retention and LTV, holding end-to-end ownership of the U.S. flagship .com. Launched high-impact digital tools and doubled international digital penetration by expandi

CRM Innovation Loyalty Programs Personalization Digital Strategy Customer Retention

Vice President, Head of E-Commerce, CRM & Digital Marketing

Modell's Sporting Goods

Aug 2015 - Jul 2020 (4 years 11 months)

Led end-to-end e-commerce and digital transformation, delivering double-digit revenue growth through technology modernization and omnichannel innovation. Re-architected the eCommerce infrastructure on Salesforce Commerce Cloud, cutting platform and operational costs while enhancing site performance. Launched an omnichannel loyalty program and maximized ROI across digital marketing channels, includ

CRM Digital Marketing Salesforce Cloud Loyalty Programs SEM

Senior Vice President, Head of Digital

Bookspan

Dec 2009 - Aug 2015 (5 years 8 months)

Senior digital executive for 30+ direct-to-consumer, subscription-based book and DVD clubs, overhauling the subscription model and modernizing core platforms. Spearheaded the end-to-end transformation of the membership experience, launching a modern, digital-first subscription model that deepened engagement. Championed a test-and-learn culture and agile delivery framework, reducing acquisition cos

Digital Strategy Subscription Models Agile Methodologies A B Testing Email Marketing Team Leadership