I'm looking to lead marketing, growth, ecommerce, and customer strategy for high-consideration products and businesses, partnering with CEOs and executive teams to build high-performing organizations and deliver sustainable revenue growth.
Looking for a job
Joshua Sherman
@joshuasherman
I build ecommerce, marketing, and customer-growth engines that drive scalable revenue for premium consumer brands.
United StatesWhat I'm looking for
I've built and scaled ecommerce and marketing growth engines at Grown Brilliance, TAG Heuer, KREWE, and Copper Compression. At Grown Brilliance, I helped lead the company through more than 3X revenue growth in a single year, increased repeat purchase contribution from 8% to 25%, tripled CRM revenue, and built partnership programs generating more than 10% incremental revenue.
At TAG Heuer, I built the U.S. ecommerce business and delivered five consecutive years of 50%+ annual growth while leading digital transformation across ecommerce, CRM, media, sponsorships, analytics, and retail activation. I bring an operator's discipline to multimillion-dollar P&Ls, organizational design, customer strategy, and cross-functional execution.
Experience
Work history, roles, and key accomplishments
KR
Senior Director, Ecommerce & Digital
KREWE
Sep 2025 - Jul 2026 (10 months)
Owned the digital P&L across ecommerce, customer acquisition, CRM, analytics, and ecommerce operations. Improved promotional performance by 11% through customer segmentation, merchandising strategy, and stronger commercial planning.
Head of Marketing
Grown Brilliance
Oct 2022 - Sep 2025 (2 years 11 months)
I led marketing for a fast growing jewelry brand which grew 3X to more than $100M in my first full year at the brand. I led audits of all agency partners and led the selection process for new agencies. I built the marketing team, taking virtually all functions in-house. I built the affiliate program into 10% of sales. I increased repeat purchase 8%-->25% over 2 years
MarketingMarketing StrategyMarketing AnalyticsMarketing AutomationMarketing CampaignsMarketing CommunicationsMarketing ManagementMarketing PlanningMarketing AttributionECommerce Content StrategyEcommerce UXECommerce GrowthEcommerceGrowth MarketingGrowth AnalyticsCRMCRM ManagementEmail MarketingEmail CampaignsEmail DesignSMS MarketingAffiliate MarketingAffiliate Program ManagementAffiliate RecruitmentMedia PlanningMedia StrategyIntegrated MarketingPublic Relations StrategyPublic Relations ManagementInfluencer MarketingInfluencer PartnershipsContract NegotiationBudget ManagementForecastingP&L
Education
Degrees, certifications, and relevant coursework
Rutgers Business School
Master of Business Administration, Business Administration
Earned a Master of Business Administration (MBA) from Rutgers Business School.
Columbia University
Bachelor of Arts, Arts
Earned a Bachelor of Arts degree from Columbia University.
Availability
Looking for a job
Location
United StatesAuthorized to work in
Social media
Job categories
Skills
EcommerceDigital StrategyGrowth StrategyRevenue GrowthCommercial PlanningP L OwnershipCustomer Lifetime ValueMarketing InvestmentsPricingPromotionBrand StrategyCustomer AcquisitionRetentionCustomer LoyaltyCRMLifecycle MarketingOmnichannel Customer ExperiencePartnershipsConsumer InsightsTechnology and MarketingAI MarketingAnalyticsCustomer Data ManagementMeasurementAttributionOrganizational DesignTalent DevelopmentChange LeadershipPerformance MarketingPublic RelationsSponsorshipMerchandisingTeam LeadershipTeam BuildingMentoring and CoachingCross functional LeadershipPartnership MarketingSocial Media Strategy
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