Open to opportunities

Michele Glassman

@micheleglassman

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Results-driven marketing leader with expertise in demand generation strategies.

United States

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovation and collaboration, offering opportunities for growth and impactful marketing initiatives.

I am a results-driven marketing leader with extensive experience in building and executing full-funnel demand generation strategies specifically for technology companies. My passion lies in accelerating growth for cybersecurity solutions, and I thrive on developing integrated, multi-channel campaigns that leverage marketing automation to drive a qualified pipeline. I have a proven track record of aligning closely with Sales and SDR teams, optimizing marketing operations, and delivering actionable insights through data-driven reporting.

Currently, as the Marketing Director at ApexaiQ, I lead the company-wide marketing strategy, driving digital growth and market expansion. My efforts have resulted in significant achievements, including a 40% lift in qualified pipeline and an 80% surge in website traffic. I am committed to fostering strong customer relationships and ensuring alignment with business goals, which has led to the creation of a customer advisory board that contributes 80% of our revenue. My strategic approach and data-driven decision-making have consistently enhanced marketing effectiveness and team efficiency.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

ApexaiQ

Jun 2022 - Present (3 years 2 months)

Led company-wide marketing strategy, driving digital growth, unified brand messaging, and market expansion. Oversaw the marketing team, data-driven campaigns, and AI-powered automation to boost engagement, efficiency, and revenue.

Digital Marketing Automation Market Expansion Customer Relationship Management Strategic Planning Content Strategy Market Entry Strategy Marketing Operations

Buyer, Women's

Gap Inc

Nov 2019 - Jun 2022 (2 years 7 months)

Led the Europe Online Women's Business, delivering sustained double-digit sales growth and robust gross margin expansion. Designed comprehensive sales strategies, streamlining inventory management and expanding gross margins by 45%.

Sales Strategies Inventory Management Cross Functional Collaboration Social Media Marketing SEO Email Marketing Sales Growth Performance Analysis

Team Leader, Retention Marketing

Stitch Fix

Dec 2014 - Jun 2019 (4 years 6 months)

Spearheaded the strategic design and execution of 12+ omnichannel retention marketing initiatives, seamlessly integrating email, SMS, and in-app messaging. Drove a 60% reduction in churn and elevated customer lifetime value by 30% in Q1.

Email Marketing SMS Marketing Marketing Automation Personalization

Manager, Merchandise Planning

Gymboree Corporation

Sep 2013 - Jun 2014 (9 months)

Directed inventory strategy for 170 Gymboree stores, driving over $200M in annual revenue and optimizing stock to maximize sales and profitability. Orchestrated a cross-functional team to overhaul the markdown process, boosting gross profit margin by 22%.

Inventory Strategy Profitability Maximization Cross Functional Team Leadership Data Driven Decision Making retail management

Manager, Pricing and Promotions

Charlotte Russe Inc.

Oct 2011 - Aug 2013 (1 year 10 months)

Directed enterprise-wide inventory strategy for 170 Gymboree stores, driving $200M+ in annual revenue by optimizing stock levels to maximize sales and profitability. Created annual, comprehensive pricing and promotions plans increasing conversion by 15% and gross margin by 8% across all stores.

Inventory Strategy Pricing Strategy KPI Analysis

Assortment Planner

Sephora USA, LLC

Jun 2005 - Oct 2011 (6 years 4 months)

Initiated assortment planning function using customer segmentation and analytics to drive assortment decisions, resulting in a 350% increase in assortment productivity in the first 6 months. Managed inventory, supply chain, and wholesale functions for Sephora's $500M private label business, surpassing financial goals.

Assortment Planning Customer Segmentation Analytics Inventory Management Supply Chain Management Wholesale Financial Management Sales Forecasting Business Intelligence

Sr. Programmer Analyst

The University of Pennsylvania, Wharton Computing

Nov 2000 - May 2005 (4 years 6 months)

Partnered closely with faculty to develop innovative digital tools and interactive platforms, transforming business education with hands-on, data-driven experiences. Co-developed a game that was featured and played live on CNBC's Squawk Box, showcasing innovation to a national business audience.

Business Education Software Development Innovation Programming Systems Analysis