Open to opportunities

Cara Incandela

@caraincandela

Message

I build data-driven eCommerce, brand, and growth engines that increase revenue, conversion, and customer acquisition.

United States

Message

What I'm looking for

I'm looking to lead brand, eCommerce, and growth initiatives for an evolving or growth-focused organization, using data, AI workflows, customer experience, and cross-functional execution to build scalable revenue engines.

I've led marketing, product, and eCommerce growth at Spa Week Media Group and Saybine, where I rebuilt the brand and digital platform, increased conversion by 10%, grew network traffic by 25%, and scaled daily engagement roughly 10x. I also grew DTC revenue from $900K to $1.7M, built a B2B self-service platform responsible for 60% of a $1.5M channel, and closed a $400K T-Mobile partnership.

I build growth systems across brand strategy, lifecycle marketing, paid media, partnerships, operations, and AI workflows. Earlier, I led marketing and business operations at The Little Bra Company and advised consumer brands on omnichannel campaigns, customer experience, and growth planning.

Experience

Work history, roles, and key accomplishments

Current

Director, Marketing & Product

Current

Spa Week Media Group

Jan 2021 - Present (5 years 7 months)

Spearheaded company-wide rebrand, driving a 10% increase in site conversion rate and 25% increase in network traffic. Built first in-house marketing team and formal digital marketing strategy from the ground up.

Brand Strategy Digital Marketing Predictive Analytics Marketing Automation Paid Media AI Adoption Generative Engine Optimization Tableau Klaviyo HubSpot Google Analytics Shopify BigCommerce

Senior Director, Digital Marketing

Spa Week Media Group

Jan 2018 - Dec 2021 (3 years 11 months)

Expanded into new paid channels including streaming platform advertising, producing positive ROI within 3 months. Pioneered first applications of AI across content creation, video production, and marketing operations.

Digital Marketing Paid Media AI Integration Content Strategy Marketing Operations ROI Optimization

Digital Marketing Manager

Spa Week Media Group

Jan 2016 - Dec 2018 (2 years 11 months)

Grew Direct-to-Consumer channel revenue from $900K to $1.7M in 3 years, including 150,000 new subscriber acquisitions in a single year. Scaled loyalty program membership 3.3x over two years.

Digital Marketing Customer Acquisition Loyalty Programs Revenue Growth Analytics SEM Social Media

Marketing & Brand Development Consultant

Self Employed

Jan 2015 - Dec 2016 (1 year 11 months)

Advised brands on brand strategy, customer experience, digital marketing, and growth planning. Developed omnichannel campaigns that increased seasonal revenue by 200%.

Brand Strategy Digital Marketing Influencer Marketing Affiliate Marketing Content Marketing

Marketing Director & Business Manager

The Little Bra Company

Jan 2013 - Dec 2015 (2 years 11 months)

Led marketing, business development, and daily operations. Developed omnichannel customer acquisition and retention initiatives that drove a 30% lift in quarterly sales.

Marketing Strategy Business Development Omni channel Sales Customer Acquisition Retention Press Relations Inventory Management

Marketing Manager

The Little Bra Company

Jan 2012 - Dec 2013 (1 year 11 months)

Increased engagement by 100%+ across 7+ digital platforms through integrated paid and organic marketing efforts. Built loyalty and referral programs that doubled site traffic in year one.

Digital Marketing Paid Marketing Organic Marketing Loyalty Programs Referral Programs Social Media