Vyshnav M Raj

I’m a Business Analyst with 5+ years driving digital transformation through Salesforce implementations, process automation, and data-driven decision-making for global clients. I bring a strong product mindset—translating business needs into workable requirements, dashboards, and adoption-focused delivery.

At Impaqtive US Corp, I served as a Business Analyst in Salesforce Sales Cloud for a global leader in spice exports. I led an end-to-end implementation to unify data across four systems and improve the sales cycle and customer satisfaction.

I guided 50+ stakeholder interviews to define requirements, achieving 15% improved operational efficiency and 300% user adoption. I also designed 10+ custom reports/dashboards that reduced manual reporting efforts by 30%, and trained 60+ users globally across US, UK, Australia, India, Germany, Thailand, and Indonesia.

Previously, I worked across insurance, EdTech, retail, and AI—migrating service processes to Salesforce and automating workflows to reduce processing time by 25% while improving compliance. I’ve also bridged business and IT teams using Agile and Atlassian Jira workflows to cut project delays by 20%, and helped deliver requirements for MVP development, CRM builds, and marketing-to-sales transformation.